$250M+ annual revenue; 270+ retail locations and online Reported to Chief Executive Officer Chief Merchandising & Digital Officer
▪Led product, pricing, merchandising and e-commerce strategy of high-growth Franchise retail concept where all inventory is produced in-store; built strong foundation to support store growth from 20 to 260+ stores in 2-year span.
▪Responsible for digital transformation; inclusive of overall ecommerce strategy, site design, merchandising and fulfillment; deep partnership with internal teams and external vendors to drive traffic, profitability, and conversion.
▪Drove change management of transition to centralized merchandising strategy; developed assortment and pricing approach grounded in data analytics and customer insights; Developed multi-faceted strategy to maximize revenue and profitability to capitalize on differentiators; rationalized SKU count by 85% resulting in 8X increase in productivity. Implemented codified pricing structure that improved comp

Established long-term strategic direction and management for key product category representing 35% of company revenue (300M+ annual sales); 75%+ consolidated Gross Margin.
▪Lead for 5 Strategic Company Initiatives; established objectives and priorities, cross-functional working teams, success metrics, project cost assessment, risk mitigation plan and project deliverable dates.
▪Business Owner Custom Closets (3 exclusive product lines); 4.5 annual cost turn on 2000+ SKUs component-based system; drove product expansion, long-term strategy; cost and retail positioning, supply chain optimization, vendor partnerships, continuous process improvement; developed and implemented proof of concepts.
▪Developed, sourced, and launched an exclusive, patented mid-tier custom closet line (Avera™); drove positioning and strategy and positioning; vendor industrialization, created and implemented merchandising, pricing, fulfillment, communication, and end-user strategies.
▪Business Owner Proprietary

Collaborated with C-suite and executive team to create short- and long-term strategies for product categories; 250M+ annual sales, 75%+ consolidated Gross Margin; managed buyer/assistant buyer team
▪Business Owner Proprietary Closet Systems; developed and managed 2 globally sourced 1550+ SKU component product lines; created long-term strategic merchandising initiatives including launch strategies; QA for product assortments, competitive research, reporting and supply chain management.
▪Project Lead for Boston Consulting Group merchandising initiative; COGS reduction, harvested $24M over 9 months; negotiated pricing and vendor RFPs; ensured assortment and sourcing, consumer value and brand repositioning.
▪Partnered with CMO to implement proof of concept for different product lines; collaborated with EVP of Stores to develop end-user sales process, CRM sales tools, product, and sales training.

Responsible for six departments $290M annual sales, 2 buying teams, 40% company revenue; aligned initiatives to company objectives as company prepared for IPO
▪Led new project initiative for an exclusive custom manufactured luxury built-in solution to Custom Closets category (Laren™); developed steering team and working team structures; drove strategy, positioning, and sourcing; negotiated vendor contracts; created and implemented merchandising, pricing, training, communication, and end user strategies.
▪Business Owner elfa® closet/home solutions and Laren™ (200M); managed vertically integrated globally manufactured and sourced component system; developed global patent strategy in partnership with IP attorney.
▪Managed Buying teams for Closet (60M) and Gift Packaging, Box and Christmas (30M); developed and implemented strategies, sourcing, pricing and assortment direction for private label dense categories and seasonal goods

Interacted weekly with C-suite executives; created and analyzed reporting requirements for business trends; partnered with Finance on sales and gross margin strategies, foreign currency hedging and international business.
▪Business Owner elfa® closet/home solutions (150M) and Proprietary Design Tool for in-store/online end-users; product development, vertically integrated manufacturing, supply chain management and training; vendor negotiation; developed intercompany pricing model and electronic ordering process; implemented John Galt forecasting. page 3 LinkedIn
▪Business Owner Closet and Hooks (50M); private label strategies, product development and management; managed assistant buyer and planner; partnered with marketing/online teams on campaign strategies and product launches; partnered with merchandising teams for in-store displays and signage.

Reported to Merchandise Systems Director
▪Developed store level sales forecasting process; partnered with Finance; reworked sales goal process, developed and executed merchant focused reporting to analyze sales, inventory and profitability at store, department, and SKU levels; MicroStrategy developer and super user; Project Lead - Dollar Per Customer initiative. Early Work History

Diamond Fashion and gold chain

Semi Precious and Pearl