We help brands grow with clarity and confidence Independent Brand Consultant April 2021—Present

•Leading a global brand and business strategy for a global food and beverage company in Europe
•Developing an insight-led marketing approach for a luxury fitness brand, including qualitative research, persona development, and consumer journey mapping
•Developing a new brand positioning and visual identity system for a rapidly growing robotics startup
•Crafting names and taglines for F500 companies, including rebranding a major health insurance company

Senior Creative Strategist April 2019 —January 2021
•Led cross-functional teams of designers, researchers, producers, and writers to solve business and brand challenges for companies including Johnson & Johnson, JPMorgan Chase, Corning, Xerox and Facebook, Inc.
•Developed digital-first marketing and communications strategies including positioning, messaging, brand architecture, naming and channel planning
•Architected a new strategic vision—including value proposition, customer journey, and investment roadmap—for Facebook, Inc.'s education vertical
•Created a new corporate brand architecture and naming strategy for Xerox, including authoring guidelines for ongoing management and implementation

Partner Associate May 2017—June 2018
•Chosen to relocate to Spain as Bionic (now Accenture Interactive)'s on-the-ground representative for a partnership with Santander Bank, driving strategy and research for client innovation teams in Madrid and London
•Worked with Procter & Gamble to develop a Brand Positioning and Communications Plan for their innovation group, which reached executive leadership and an employee audience of 20,000+
•Conducted consumer research and analyzed landscape trends to identify a strategic whitespace opportunity for a national insurance provider Emma Imber LinkedIn / imber.emma@gmail.com

Lippincott is a creative consultancy that specializes in brand, innovation and experience design. Brand Strategy Senior Consultant December 2016—May 2017 Brand Strategy Consultant April 2015—December 2016
•Applied creative thinking and problem-solving to complex branding assignments across 5+ industries including healthcare, financial services, and hospitality
•Launched the Ocean Medallion brand for Carnival Corporation, the world's largest leisure travel company, including development of messaging, brand architecture and intuitive nomenclature
•Researched competitive landscape and customer insights through quantitative surveys, interviews and focus groups to compose and deliver compelling presentations for CEOs and CMOs of Fortune 500s

Community management, strategy and marketing for a beauty tech startup