Functional Skills

Marketing Strategy
Business Analysis
Digital Marketing / Advertising
Product Strategy
Product Marketing

Software Skills

Google Analytics
Microsoft PowerPoint
Microsoft Excel

Sector Experience

Consumer Goods
Media & Entertainment
Technology

Languages

English

Notable Clients

Guidepoint
Phillygoat
Fortune 500
Top Consulting Firms

Experience

Homes.com Marketing
Vice President, Growth and Lifecycle Marketing
12/2023 - 4/2024
Led team that launched new B2B membership program through email, paid, social, and web channels.
SiriusXM Marketing
Senior Director, Onboarding and Engagement
10/2021 - 10/2023
Grew listening and conversion rates for trial subscribers by overhauling paid, email, and offline campaigns.
The Washington Post Marketing
Director, Digital Experience and Engagement
6/2020 - 10/2021
Grew engagement and retention for the influx of subscribers acquired at the outset of the pandemic.
Gannett | USA Today Network Marketing
Director, Digital Audience Acquisition
5/2018 - 1/2020
Drove record subscriber growth with new ad-free products, dynamic paywalls, and mobile app strategies.
National Geographic Marketing
Director / Senior Manager
11/2014 - 5/2018
Ran operations for interim CEO/CFO during transitional period between mergers with Fox and Disney.
Grew membership by launching the first paywall, streaming films, and paid social ads for the flagship magazine.
Atlantic Media | National Journal Marketing
Director / Business Development Executive
8/2011 - 10/2014
Led marketing team that drove the growth of B2B subscription, membership, and advertising revenue.
Upgraded 100+ B2B subscription accounts to premium memberships with enhanced digital benefits.
Booz Allen Hamilton Marketing
Associate, Strategic Communications
6/2009 - 7/2011
Developed PSA marketing campaigns for federal clients across digital, print, and broadcast channels.
Georgetown University Marketing
Full-time MBA Student
8/2007 - 5/2009
Completed consumer marketing internships with USA Today and T. Rowe Price.
Cracked Media & Communications
Editor
1/2005 - 7/2007
Helped transform 50-year-old magazine into category-leading, Webby-winning website.
Scholastic Marketing
Marketing Assistant
1/2004 - 12/2004
Supported promotions for young reader series like Harry Potter, Captain Underpants, and Bone.