Some contract CRO engagements include:
● • Directed GTM overhaul for international steel manufacturer pursuing aggressive scale ($5M to $50M). Led assessment and execution across market expansion, sales org design, process development, GTM tech implementation, and integrated marketing strategy.
• Acted as Regional Director of Development for a $100MM non-profit. Grew territory giving by 50% in less than 6 months through donor segmentation plan, innovative approach to donor engagement.
• Led rebrand and GTM shift of a SaaS-enabled marketing agency from B2B to B2C; hired and launched BDR and enterprise sales teams, generating $2M in new business in the first 90 days.
• Responsible for all growth-related aspects of omni-channel tech firm including lead generation, data-driven marketing, hiring, coaching and managing new business team of 7. We grew from $10MM to $15MM in 1 year through the team's efforts.

provides software and support to help businesses grow better.
● • Collaborated with executive leadership to hire, onboard, and coach a team Corporate Sales Reps, driving performance and aligning talent with growth goals.
• Led team turnaround from 50% to over 100% quota attainment, managing ~$5M ARR targets.
• Advised BDR leadership on performance strategy and coached reps on execution, driving a 100% YOY increase in qualified meetings booked.
• Partner with Rev Ops to create and execute upmarket GTM strategy and playbook resulting in a division increase in 44% PPR and 56% growth YOY.
• Brought customer perspective to the table, influencing GTM strategy at the highest levels (Product GM, CCO) with a bias toward truth, clarity, and healthy challenge.
• Served as a go-to speaker in company-wide meetings, presenting proven strategies and forward-thinking tactics while exemplifying HubSpot's culture in action.

Target Data is a full-service marketing agency with proprietary cloud-based marketing database technology. In 2017, revenue was approximately $15MM. In 2020 they were acquired after growing to $50MM.
● • Led company-wide GTM strategy overhaul, with full oversight of sales, marketing, and revenue operations to align execution and accelerate growth.
• Inspired and executed a comprehensive sales strategy refresh, building the playbook and all supporting systems — from messaging and marketing to enablement, data, and technology.
• The strategy led to 6 new enterprise client wins, generating over $30M in pipeline and $2M in booked revenue — including $500K closed in the first month from net-new opportunities.
• Coached the sales team of 8, hired, trained and promoted team selling.
• Pitched in daily with cold calls and engaging in every aspect of the process to understand challenges first hand, to offer coaching opportunities and to help the business grow through an all-hands-on-deck m

approximately $300,000,000.
● • Closed over $1,300,000 in omni-channel software, data and agency services revenue in first six months in new business against an annual quota of $500,000.
• Expanded organization's foothold in retail by successfully leveraging full portfolio of marketing technology and services and closing high profile SaaS solutions.
• Managed cross-functional teams, partnering with over 50 internal contributors in complex sales pursuits.
• Mentored and trained sales employees on effective sales, service and operational strategies to maximize team performance.