Consultant Jan 2024 - Aug 2024
● Assist the CEO of this startup company with sales, customer relationships and processes needed for a consumer durables company.

Expand the customer base, focusing on large retailers and new consumer durable companies that TraQline has not done business with before.
● Key Skills: Manage Long Sales Cycles, Consulting, Nurturing Connections with Key Decision Makers
• Successful geting initial meetings with Amazon, Tractor Supply, Best Buy, TCL, Magic Chef, and NATM.

Managed all sales operations, fostering client relationships, and spearheading effective strategies to enhance brand presence and revenue growth in the U.S. market. Led a team of eight, managing a budget of $365M. Skills: Strategic Planning, Relationship Building, Team Leadership, Market Expansion
• Fostered a culture of high performance and continuous improvement, mentoring a sales team that played a pivotal role in increasing the home appliance division's market share and achieving record-breaking sales figures.
• Strategically hired key salespeople and developed innovative strategies to boost revenue from $30M to $332M (1006%) in home appliance sales over 7 years.
• Regained trust and revitalized partnership with Lowe's post-incident, leading to a revenue jump of 240% to $92M in 2 years for seasonal air products.
• Persistently engaged with Costco for over 1.5 years, securing new vendor status and growing revenue from $3M to $12M in 2 years.
• Influenced acquisition of a Europe

Guided sales initiatives for the Consumer Products Group, managing a $20M budget. Cultivated client partnerships and led the team to meet revenue goals.
Key Skills: Sales Leadership, Client Engagement, Strategic Growth, Revenue Maximization
• Spearheaded the introduction of company lighting solutions into the U.S. market, seting the stage for a partnership with big box retail stores and potential multimillion-dollar revenue streams.
• Led sales strategies, aligning with company goals to expand market share and secure profitability.
• Maintained key relationships, understanding needs, and strategically negotiating to advance business.
• Provided leadership, fostering a culture of business development and achievement.

Developed national account strategies, achieving targets, and driving growth with a $5M budget.
Key Skills: Account Strategy, Contract Negotiation, Revenue Growth, Market Expansion
• Implemented a business plan that generated $100K in 6 months, catalyzing company business and seting the stage for a $1M target.
• Executed a robust business development plan contributing to a revenue spike, projected to achieve a tenfold increase within a single fiscal year.
• Identified new product opportunities to increase visibility, sales, and market presence.
• Developed and promoted unique value propositions to secure manufacturer and retailer partnerships.

Led and executed national account management and district sales, driving over $22M in revenues. Pioneered small appliances category at major retail giants, diversifying product placement and enhancing market visibility.
Key Skills: Strategic Sales Planning, Client Relationship Building, Market Analysis, Revenue Maximization
• Secured new distribution at The Home Depot, resulting in $24M in new revenue.
• Introduced small electric appliances at Lowe's, leading to $8M in new revenue.
• Elevated category sales at Dollar General from $9.7M to $15.7M as the primary vendor.
• Replaced private label at Family Dollar with Proctor-Silex brand, generating $12.6M in the first full year.
• Set a company record with a quota atainment of 190%.