Experience

Self Employed Marketing
Search Engine Marketing Consultant
5/2015 - Present
• Managed Google Adwords and Bing Ads SEM campaigns for a fast growing Fintech startup in the credit report and personal finance vertical, and improved daily conversion count by 38% while reducing CPA by 14% in the first 30 days
• Created comprehensive multi-channel reporting system used by entire marketing team
Zappos.com Marketing
Affiliate Program and CSE Manager
12/2013 - 4/2015
Managed Zappos.com and 6pm.com affiliate programs and comparison shopping engine channel.
Zappos.com Marketing
Search Engine Marketing Coordinator
3/2012 - 11/2013
Managed paid search campaigns in Google and Bing for various product lines on Zappos.com and 6pm.com.
Self Employed Marketing
Consultant and Business Owner
1/2009 - 3/2012
Designed and built my own portfolio of affiliate marketing and ecommerce websites. Consulted and contracted with various companies to provide paid search campaign assistance.
Answers.com Marketing
Search Engine Marketing Lead
8/2007 - 1/2009
Led a team in building out, optimizing, and scaling paid search campaigns in Google, Yahoo, and MSN.