- Creates and presents 15-20 product briefs to Marketing channel teams each season to ensure cross-functional understanding of product knowledge and messaging objectives.
- Audits all channel asset deliverables for product knowledge and messaging accuracy across social, DTC, paid media, events, e-commerce and retail marketing.
- Drives the go-to-market calendar by working closely with cross-divisional partners to ensure product is promoted at the optimal time for inventory arrival, sales and market trends.
- Selects and tracks 600+ product samples per season for to ensure availability for campaign production.
- Supports the operational build-out of tools and processes for the new department including lifecycles, templates, and standard operating procedures.

- Created and presented product briefs to educate the Marketing and Merchandising divisions on a new corporate brand architecture strategy, disseminating product knowledge and communications priorities for 2 new brands, 1 new product category, and 3 repositioned product franchises worth $60M+ in sales.
- Created 15-20 product marketing briefs each season, leveraging business insights and strategic cross-functional partnerships to achieve alignment between product positioning and marketing objectives.
- Created product marketing briefs for markdown periods, reducing problematic inventory levels by 22% YoY.
- Managed annual Orange Shirt Day activation from product development to launch, achieving 24-hour sell-through and $60,000 raised in proceeds while reducing problematic liability in a discontinued fabric by 64%.
- Implemented a seasonal product naming process, creating all copy briefs and driving naming strategy for 5-10 new fabric names and 500+ style names per season.

- Formalized product knowledge presentations to North America retail merchandising teams, streamlining presentation content to align to business objectives while focusing on value to the merchandising function.
- Led operational management for 28 employees on the e-commerce and central store merchandising teams, ensuring seamless cross-functional integration and process efficiency.
- Built and implemented a new cross-functional tool for e-commerce feedback that significantly reduced email volume for online merchandising, catalogue, and marketing teams and improved overall priority management.
- Created a brief template for store signage requests that improved strategic alignment between central store merchandising and marketing teams; first use for new belt signage landed in stores 3x faster.
- Owns seasonal styling briefs for e-commerce catalogue to ensure alignment with product intent and performs routine quality assurance of 1500+ styles published to the site per season.

- Supported market research and line development for the Wilfred brand, propelling it to be Aritzia’s #1 exclusive brand by sales contribution and outperforming style reorder KPI’s by +25% for 3 seasons in a row.
- Managed a knitwear assortment initiative to reduce style redundancy and optimize retail prices that grew sales opportunity in the Sweater department by 35%, increasing margins by 5% without increasing function count.
- Trained 4 new hires in Centric PLM as a champion of data accuracy and efficiency in line plan management.

- Grew and maintained a wealth of client relationships and product knowledge, consistently exceeding sales expectations and averaging $900+ per hour.
- Hosted an unprecedented in-store styling workshop and shopping event for staff of a local business, generating $6,000 in sales in one evening and aquiring 5 new clients to the brand.
- Stayed closely in touch with client feedback on Aritzia product and services, relaying feedback to central management to improve retail operations and product offerings.