Functional Skills
Go-to-market Strategy
Software Skills
Microsoft Office
Microsoft Project
Sector Experience
Consumer Goods
Healthcare
Life Sciences & Pharma
Experience
15 East Media
Product Management / Strategy
Senior Director Strategy and Engagement
12/2020 - Present
Provided public relations, positioning, and marketing strategy for firms specializing in natural hair care, food/beverage, and lifestyle spaces on a freelance basis.
Nice Pak
Product Management / Strategy
Marketing Director
10/2013 - 12/2020
Head of Surface cleaning portfolio offering top US retailers (Costco, Target, Walmart, etc) PL and branded cleaning products. Led market strategy, innovation planning, and EPA Regulatory strategy.
Novartis Consumer Healthcare
Corporate Strategy & Development
Senior Brand Manager
7/2011 - 8/2013
US lead for white space innovation and Global market feasibility stategy
Pinnacle Foods
Product Management / Strategy
Brand Manager
7/2007 - 7/2011
Brand lead for canned meat and frozen seafood portfolios. Led market strategy, innovation planning and creative agency design.
Cadbury Schweppes
Product Management / Strategy
Associate Innovation Manager
7/2006 - 7/2007
Innovation lead for new Snapple products
Pfizer Consumer Healthcare
Product Management / Strategy
Associate Brand Manager
7/2002 - 6/2006
Marketing Associate for Listerine and Neosporin Brand. Led forecasting, advertising, package design and research efforts.