Fitness brand co-founded by former LA Lakers Strength Coach
Lead strategic initiatives with particular focus on brand positioning, partnerships, and growth initiatives
 Manage the financial projections and budgets that guide strategic priorities and decisions
 Developed and execute strategic partnerships – including brand sponsorships, affiliates, content/product placement, and program licensing. Current and former partnerships include Under Armour, BioSteel, TRX, Gatorade, ANCORE, Plantiga
 Oversee Shopify e-commerce portal and landing pages to sell consumer-focused digital and physical products
 Hired and share management for a team of 9 FTEs
Key Accomplishments
 Grew revenue by 17% CAGR between 2018-2023
 Built membership to 95+% capacity

Independent consultant providing growth strategy and transaction support
• Contracted to help independent investors identify and acquire Mid-Atlantic healthcare businesses
• Developing business case and financial analysis for Illinois casket producer
• Market entry & growth strategy for women-owned health & wellness startup in New York

DTC and Wholesale seller of handmade pottery and non-pottery home goods
Ran largest production pottery studio in US, selling primarily through e-commerce with wholesale, dropship, and retail channels as well.
 Set strategic priorities and created mission/vision
 Developed company’s first monthly sales projections and annual budget
 Partnered with product team to develop first forward-looking 18-month product roadmap
 Added 8 key roles to 35-person company to expand production capacity and revenue channel support
 Reorganized production team, leading to quality improvement of 30%
Key Accomplishments
 Delivered revenue within 3% of projections vs. industry declines of 14%. Through cost controls, returned 40% above NI projections
 Focus on awareness grew new customer sales from 40% to 50% of total
 Increased key e-commerce metrics, including AOV (+12% YoY) and CVR (up 35% YoY)

Technology/IoT company in food + beverage; venture-backed Series D
Drove full-funnel campaign strategy across all paid media to accelerate conversions and revenue growth
 Oversaw $200k+ monthly paid media budget - second largest line item at the company - across paid search, social, display, and sponsorships
 Managed weekly, monthly campaign analytics and reporting against KPIs
Key Accomplishments
 Drove 450%+ increase in monthly conversions from Apr 2021-May 2023 while decreasing CPA
 Hired and managed Events Sr. Manager and Marketing Program Manager; managed agency relationships

Ran performance campaigns for provider of advertising intelligence and digital media solutions across traditional display and video
 Designed, executed, and optimized performance campaigns that outperformed KPIs (i.e., CPA, CTA, ROAS)
 Conducted A/B tests and dataset analysis to identify pockets of underserved value and core customer attributes
 Managed annual budget of $7MM+ portfolio of digital advertising campaigns on behalf of agency partners
Key Accomplishments
 Worked with sales team on new business proposals while identifying upsell opportunities for growth in current portfolio, leading to 114% YoY revenue increase for sales region

• Project manager leading due diligence process for regional private equity firm
• Lead financial/strategic evaluation of prospective opportunities and target acquisitions; communicate with executive teams and manage external professional service and vendor relationships
• Created financial models, strategic plan, and pitchbooks for $12.5M retail chain, real estate acquisitions
• Leading financial diligence on $4.8M premium landscape materials producer, real estate targets

• Developed market entry strategy for multinational financial services provider to enter $3.3B oil & gas exploration & production market using primary and secondary research
• Conducted global assessment to create a 25-school international expansion plan for private equity-backed education company using macroeconomic statistical analysis combined with local market insight
• Created margin-improving roadmap to help airline grow business class market share from 10% to 20%