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● Growth & GTM Strategy Optimisation: Market analysis, ICP segmentation, messaging, and positioning to create and optimise GTM strategies. Developing and implementing strategies that directly support business growth and expand market reach. 2. AI-Driven Revenue Operations & Sales Strategy Execution: Optimising pipeline management and forecasting, driving cross functional collaboration, CRM optimisation, pricing strategy alignment, and deal desk management. Developing 3-year budgeting and sales capacity plans and aligning quotas/targets with GTM and growth strategies. 3. Sales Enablement, CXM & CCM Transformation: Delivered AI-powered sales enablement programs, integrating CXM and CCM strategies across the customer journey. Led initiatives on personalised communication workflows, omni-channel customer engagement, and content management systems to elevate customer satisfaction and retention.

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● GTM Tech Stack & Sales Strategy: Led the design and implementation of the GTM tech stack, integrating tools like Salesforce, Gong, and CPQ to streamline sales processes and improve performance. Developed and optimised sales strategies to drive revenue growth. 2. CXM & CCM Strategy Execution: Spearheaded digital CXM and CCM initiatives to enhance customer journey orchestration, automate personalised messaging, and improve customer lifecycle communication. Aligned communication touchpoints with sales and service strategies to ensure cohesive experiences and brand consistency. 3. Strategic Leadership & Growth Initiatives: Collaborated with C-suite executives to define revenue goals, aligning them with GTM strategies, CXM/CCM frameworks, sales processes, and long-term business objectives. Focused on team performance and pipeline velocity to support sustained growth. 4. Sales Strategy Execution & Cross-Functional Collaboration: Worked closely with cross-functional teams (Sales, Marketi

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● GTM Strategy & Sales Operations Leadership: Led the design and execution of global sales operations, with a focus on optimising sales forecasting, sales processes, and system integration. Aligned sales operations with the overall GTM strategy to ensure maximum revenue generation. 2. Sales Enablement & Reporting for Growth: Developed sales playbooks and training programs aligned with growth strategies. Designed and maintained reporting frameworks to track performance and drive informed decision-making within the sales organisation.

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● Growth Strategy: Developed and executed data-driven growth initiatives, identified new market opportunities and scaled existing business lines to drive revenue and customer base expansion. 2. GTM (Go-to-Market) Strategy: Led the creation and execution of go-to-market plans, aligned cross-functional teams to successfully launch new products and ensure market penetration, positioning, and competitive advantage. 3. Sales Strategy: Designed and implemented sales strategies to drive pipeline growth, optimised conversion rates, and ensured consistent achievement of revenue targets through targeted account management and performance tracking.

Sales and Operations

Sales and Operations