• Lead integrated marketing strategy, on/offline marketing launch and social media efforts for start-up clients in retail and tech
• Identify sponsorship and brand/influencer integration opportunities for brands seeking partnerships in fashion, music, art, and retail
• Advisor on digital marketing trends for Kantar Media

Oversee marketing initiatives to promote HBO brand and programming among multicultural audiences. Led digital, social media and activation efforts for the channel. Responsible for on-air productions, talent management and partnerships in music, sports and comedy.

Brand Portfolio: HBO, DIRECTV, Santa Rita Wines, IHOP, TGL Law
• Lead ideation and implementation of strategic, cross-channel advertising plans for HBO (series, music specials, PPV boxing and documentaries) through a 360-degree audit of the business, industry, and consumer trends
• Developed digital music platform for HBO Latino and lead promotional roll out for properties featuring high-profile artists
• Supervise and directly manage paid digital and social media prog

Led advertising accounts for HBO, HBO Latino, Cinemax, Claritin, Coppertone.
Wine & Spirits: Santa Rita, Williams & Humbert Sherries, Montgras, Terra Andina Wines
• Spearheaded ideation and execution of over 15 campaigns a year across TV, digital, out-of-home, print and experiential channels receiving multiple Excellence in Multicultural Marketing Awards (EMMA) and Telly Awards

• Managed the advertising efforts for Toyota, Scion and Florida Power & Light. Executed of 60+ fully-integrated, award-winning ad campaigns
• Led development and launch of comprauntoyota.com, the first Spanish e-commerce site for Southeast Toyota Distributors