Functional Skills

Digital Transformation
Data Analysis
Market Research
Project Management
Primary Research
Business Intelligence
Purchasing
Finance Transformation
SQL Analysis
Market Penetration
Marketing Analytics
Marketing Strategy
Data Visualization / Reports
Financial Planning & Analysis (FP&A)
QA Testing

Software Skills

Microsoft PowerPoint
Microsoft Word
Python
Adobe Photoshop
Microsoft Excel
SQL
MySQL
Microsoft Office
PowerBI
Google Analytics
SciPy
Data visualization
Google Sheets
TensorFlow

Sector Experience

Automotive
Business Services
Financial Services
Retail
Technology

Experience

Workers Compensation Board, Alberta Product Management / Strategy
Project manager Summer Intern
5/2024 - 8/2024
• Managed 400+ work tickets in Ivanti for the 80+ member BTS team, resolving issues in Microsoft SharePoint and Clarity PPM. Addressed timesheet discrepancies, project changes, and financial record-keeping while maintaining a 30-minute response time.
• Built expertise in project planning by working with delivery managers to define scopes, assess risks, and establish project hierarchies and roadmaps across 9 waterfall projects, including Akumina ML initiatives exceeding $100,000.
• Developed Power BI dashboards about the BTS team, tracking staffing allocation discrepancies and integrating insights into Clarity PPM. Solution reduced resource allocation issues by 40% and streamlined timesheet management and reporting workflows.
• Executed beta testing of 200+ features for the new Clarity Project Management software update across 12 user groups, identifying and resolving issues pre-deployment to ensure seamless integration and minimal disruptions.
• Standardized operational procedures

microsoft dyne Marketing
Business and Consumer Insights Analyst
6/2023 - 9/2023
• Collected and analyzed data from 50+ competitor research studies and industry reports, extracting insights on social media trends including hashtags, user-generated content, and story engagement to help restaurants enhance visibility through the Dyne App.
• Designed and developed 4 market-oriented dashboards in Google Analytics, tracking user engagement, customer acquisition, and retention trends, enabling data-driven business decisions. Presented findings to the CEO and marketing team.
• Researched and identified funding opportunities for Dyne, including subsidiaries and grant programs, potentially securing financial support through initiatives like the PacifiCan Business Acceleration Pilot (BizAP) to enhance platform scalability and development.

Mahindra & Mahindra Research
Market Research Intern
5/2022 - 7/2022
• Conducted an in-depth analysis of Gen Z's influence on family car purchases using Kano's Matrix model, producing a comprehensive 20-page report detailing key factors driving preferences, purchasing power, and decision-making behaviors for marketing strategies.
• Applied BCG Matrix and Product Positioning Maps to assess product competitiveness, market positioning, and industry trends, analyzing 15 market segments. Provided insights that influenced key strategic decisions and product differentiation strategies.
• Executed primary research through 120+ targeted cold calls to the Gen
● demographic, gathering qualitative insights that were systematically integrated into the final report to support data-driven marketing strategies.