Peter is a Business Transformation Leader and Growth-Scaling Expert with an uncommon expertise in leading complex transformations, integrations and new venture creations especially where DEI, ESG and Culture come into play.

By leveraging the perspectives of both a strategist and implementer, Mr. Classen has delivered 2x to 40x revenue increases and +15% to +45% EBITDA improvements in some of the most interesting, innovative, and socially-impactful settings imaginable.

- Heading investor-grade market research and data analytics projects using best-of-the-best methodologies for primary, secondary and intel gathering. - - Expert in market opportunity, competitive landscape, and data analytics efforts (from small niche markets to national-scale big data)
- Two decades of experience spanning 36 industries (over 175 studies)
- Clientele has included top VC and PE firms, investment banks, and 34 of Interbrand's Top 100 Global Brands.

VENTURE CAPITAL, PRIVATE EQUITY, CORPORATE VENTURING - Two decades in senior OPERATIONS, CONSULTING, PORTFOLIO MANAGEMENT roles delivering breakout revenue growth and business transformations. Rare dual perspectives of both strategist and implementer that has yielded 25% to 55% top-line rev. increases, 15% to 45% EBITDA improvements and 150% to 400% share value growths in settings from $5 M to $3.4 B. Consummate organizer and leader of some of the most complex settings imaginable.

From consultant to the level of Partner/Global Practice Head responsible for the full life cycle of engagements, from the management of an IPO to the global rollout of a satellite-enabled telecom service. Leader of client engagements spanning 33 industrial sectors including automotive, banking, consumer goods and services, education, entertainment, financial services, luxury goods, manufacturing, non-profits, offshoring, power generation, telecomm, technology, and transportation.

Professional market researcher, chief designer, and chief analyst, leading research projects in the Consumer and B2B spaces. COO of a 1,600-person, 72-office professional market research firm and head of a 270-person advanced research and market consulting practice. Working with global brands, corporations, banks, and investors to understand consumers and businesses in 50 countries.