• Head of marketing at luxury custom window treatment company. Direct report to CEO and member of 8-person Executive Team, charged with strategic and operational decision making. Active participant in quarterly Board of Directors meetings
• Led 20-person team and managed ~$40MM budget across the following areas: oBrand and Trade Marketing: Led team responsible for concepting new designer collaborations (e.g. Nate Berkus, Victoria Hagan), launching new collections and amplifying via on-going marketing activations. Designed and executed 150+ trade events per year and strengthened brand reputation through participation in designer showhouses and industry associations oCreative: Managed creative team responsible for developing all marketing assets inclusive of seasonal brand campaigns, weekly digital content, promotional assets and paid media. Included Creative Operations, Project Management, Art Direction, Graphic Design and Copy oDigital Marketing and Site Experience: Led team responsib

• Direct report to CEO & Brand President and member of 10-person Executive Committee
• Led 90-person team and managed ~$80MM budget across following areas: oIntegrated Marketing: Led team responsible for building omni-channel marketing calendar, developing creative briefs, approving all creative assets, coordinating local store marketing initiatives and driving cause-based marketing efforts oLoyalty & CRM: Responsible for design, development and execution of tender neutral loyalty program, the single biggest revenue driving initiative in 2022. Led CRM and personalization strategies to drive customer retention and increase lifetime value oCreative: Managed in-house creative team responsible for developing assets for 360° marketing campaigns including seasonal launches, brand marketing campaigns, weekly promotional events and sale pulses. Included Copy, Art Direction, Graphic Design, Photo Studio and Project Management oDigital Content & Email Marketing: Led team responsible for concept

• Dual role as head of marketing for Saks OFF 5TH (key responsibilities outlined above) as well as head of e-commerce for SaksOFF5TH.com. In addition to the teams above, responsible for the following areas: oE-commerce: Led team responsible for driving e-commerce business by collaborating with buyers on product for website, developing and executing promotional calendar, merchandising key category and sale arrays, and collaborating with tech team on enhancements to site functionality oDigital Operations: Managed Item Set Up, Sample Management, Studio and Copy teams responsible for ensuring that all product gets published to website in a timely manner
• Increased digital sales by 30% in 2019 and 26% in 2020 while growing digital penetration to 40+% of total sales
• Delivered record-breaking sales days on both Black Friday and Cyber Monday 2020
• Collaborated with tech team to migrate site to Salesforce CommerceCloud platform in middle of global pandemic
• Launched key digital enhance

• Led formation and expansion of rapidly growing start-up division at Saks OFF 5TH, opening 18 stores across Canada, exceeding 1st year financial plan by 40+% and turning EBITDA positive after 1st quarter of operation
• Coordinated with 100+ cross-functional partners to set vision for, design and successfully launch Canadian business. Key collaborators included Real Estate, Store Design & Construction, Distribution & Logistics, Supply Chain and Technology
• Collaborated with key cross-functional partners to manage day-to-day operations of business. Conducted strategy meetings and reviewed weekly business performance with Buying teams. Provided input to open-to-buy process, store allocations and markdown cadence to optimize inventory levels. Influenced key marketing initiatives and motivated store teams to achieve sales goals

Strategy Design and Implementation
• Developed 5-year growth strategy which reversed declining sales trend and contributed to positive comp store sales
• Collaborated with cross-functional team to implement strategy including changes to product assortment, store layout, in-store merchandising and marketing tactics
● E-commerce Site Launch
• Coordinated team of 50+ cross-functional stakeholders to launch e-commerce website in less than 6 months
• Defined strategic vision for site content, functionality and experience while working with functional experts to make business decisions and execute critical launch activities. Provided regular updates to C-level executive team

Consumer Experience & Segmentation
• Transformed consumer experience practices and developed behavior-based segmentation to enable $40 billion U.S. healthcare company to achieve ambitious growth targets and improve profitability
• Led team that conducted qualitative and quantitative research to identify most attractive member segments. Analyzed member economics and built statistical model to determine which prospects become profitable members
• Recommended and implemented specific operational improvements to communications and customer service capabilities
● Organizational Design and Implementation
• Led team to design and implement new brand management roles at top consumer packaged goods company. New brand team structure led to ~5% faster growth and was implemented across top 15 brands in company
• Developed detailed decision rights and supporting business processes for key leadership roles
• Organized quarterly workshops to share best practices and counseled teams on how to i