- Designed and implemented comprehensive marketing strategies, driving brand awareness and lead acquisition.
- Spearheaded inbound and outbound marketing initiatives, increasing lead generation by 25% and improving MQL conversion rates.
- Led SEO, SEM, events, webinars, content marketing and social media efforts, enhancing online visibility and strengthening brand positioning.
- Planned and executed high-impact digital campaigns, email workflows, optimizing engagement and ROI (+18%).
- Managed, recruited and mentored a marketing team, ensuring successful multi-channel campaigns and cross functional collaboration.

- Developed and executed tailored B2B marketing strategies to drive growth, brand visibility, and lead generation.
- Advised on best practices, industry trends, and optimizing marketing efforts for maximum ROI.
- Managed client relationships, ensuring alignment between marketing strategies and business objectives for measurable results.
- Led cross-functional teams in the execution of integrated marketing campaigns, including content, SEO, SEM, and email.
- Provided strategic insights on performance analytics to refine campaigns and improve client outcomes.

- Established lead, funnel and workflow structures from the ground up, resulting in a 25% increase in lead generation within the first month, facilitated by the integration of HubSpot as the new CRM tool.
- Gained brand exposure by leading the creation of sector talks, webinars and case studies.
- Strengthened C-suite ties through strategic initiatives, transforming marketing and product operations in a B2B software setting using content marketing and lead generation.
- Led a diverse team, including in-house, freelancers and agencies, to successfully execute projects on time and within budget in the sales and marketing domain.

- Achieved 150% of affiliation and email marketing goals through a revamped strategy, optimisation and new platform integration.
- Developed media and communication strategies, tracking performance metrics such as conversions, churn and CLTV for a food & beverage retail subscription.
- Coordinated creative campaigns for product launches, ensuring effective briefings, messaging, copy and imagery.

- Successfully achieved +300 orders in the first month of launching the product catalogue on e-marketplaces.
- Steered a cross-functional team to understand customer challenges in the purchasing process, prioritising the addition of new products based on customer needs.
- Launched a marketing restructure for a B2C retail safety footwear e-commerce, shifting from social media and smaller retailers as the only conversion channels to selling in e-marketplaces and through the e-commerce site, with a focus on top-performing channels like PPC and social media ads.

Led cross-functional marketing initiatives from planning to execution, ensuring timely delivery and alignment with strategic objectives. Managed campaigns, coordinated teams, oversaw budgets, and tracked performance metrics to drive results across digital, content, and demand generation projects.

Developed and executed local marketing strategies to drive user acquisition and brand awareness in a fast-paced, high-growth mobility startup. Managed ATL and BTL campaigns, digital marketing, partnerships, and PR initiatives. Coordinated with regional teams to adapt global strategies to local markets, achieving significant growth in app downloads and active users.

Supported global marketing initiatives for an international network of professional firms. Managed content creation, email marketing, event coordination, and website updates. Collaborated with member firms worldwide to maintain brand consistency and drive engagement through newsletters, social media, and internal communications.