Functional Skills
Media Strategy
Business Planning
Product Marketing
Operations Management
Business Analysis
Search Advertising / SEM
Sales and Operations Planning (S&OP)
Strategic Planning
Sector Experience
Business Services
Media & Entertainment
Retail
Social & Public Sector
Experience
Convection Consulting.
Management Consulting
President
1/2015 - 7/2023
The customer of today is changing and so are market conditions. It is imperative that businesses
continuously adapt around the customer with speed and scale. This is the foundation for our clear business mission at Convection Consulting. We challenge established thinking and drive transformation to grow your business for now and into the future.
As Management Consultants , we work to build capabilities that empower businesses to achieve sustainable growth and advantage. Knowledge, skill, experience, process, and passion enable us to work with you to shape the future of your business. Whether your company is rapidly growing and needs strategic operating plans or your business profitability has slowed and needs a boost, Convection can help guide you to drive this transformation to achieve sustainable growth.
Companies today must keep adapting, changing, redefining their products, services, and marketing strategy in order to meet customer’s expectations. Convection Consulting hel
continuously adapt around the customer with speed and scale. This is the foundation for our clear business mission at Convection Consulting. We challenge established thinking and drive transformation to grow your business for now and into the future.
As Management Consultants , we work to build capabilities that empower businesses to achieve sustainable growth and advantage. Knowledge, skill, experience, process, and passion enable us to work with you to shape the future of your business. Whether your company is rapidly growing and needs strategic operating plans or your business profitability has slowed and needs a boost, Convection can help guide you to drive this transformation to achieve sustainable growth.
Companies today must keep adapting, changing, redefining their products, services, and marketing strategy in order to meet customer’s expectations. Convection Consulting hel
The Arsenal Film & Creative Inc.
Other
Managing Partner /
1/2015 - 7/2023
• Business leader with sole P&L responsibilities- generating $1 mm+ annually
• Developed successful business with video, film, creative, and virtual reality
• Increased revenue on average 15% per annum, and profitability by 80% with new sales and cost efficiency strategy
• Established profitable ongoing relationships with global ad agencies including Saatchi & Saatchi, Chiat Day, Team One and TV networks – A&E, ESPN, History, Lifetime, and brands Toyota, Capitol One, and the US Army
• Developed successful business with video, film, creative, and virtual reality
• Increased revenue on average 15% per annum, and profitability by 80% with new sales and cost efficiency strategy
• Established profitable ongoing relationships with global ad agencies including Saatchi & Saatchi, Chiat Day, Team One and TV networks – A&E, ESPN, History, Lifetime, and brands Toyota, Capitol One, and the US Army
RockabyBoo
Start-Up
Co-Founder / Principle
1/2015 - 1/2017
• Founded and developed customizable childrens' music app for iOS & Android
• Directed app development team on app creation (functionality, features, and design)
• Solely responsible for P&L of app and entire organization
• Developed successful global marketing campaign (including Press, online, social, influencer, brand activations, etc.)
• Directed app development team on app creation (functionality, features, and design)
• Solely responsible for P&L of app and entire organization
• Developed successful global marketing campaign (including Press, online, social, influencer, brand activations, etc.)
PopStar Club, Inc.
Marketing
Marketing Principal
1/2013 - 1/2015
• Developed comprehensive 17 country global marketing strategy and tactical implementation for product launch of The Beatrix Girls (including national TV, Radio, Online, YouTube, Social Media, and Retail.)
• Developed and implemented Social Media strategy for Facebook, Instagram, Twitter, and other social that drove product sentiment above competitors and Brand Engagement to #1 in the product category
• Implemented SEO / SEM program to drive consumers to various brand channels (including E-commerce, Branded Sites, Informational Sites, YouTube, iTunes, and more.)
• Designed Network and Direct Response TV campaigns (with associated E-Commerce Strategy.)
• Established and managed brand partnerships and relationships with YouTube, Maker Studios, and Peavey
• Responsible for creation of global music marketing and distribution strategy for brand's music content.
DAX KIMBROUGH
Santa Monica, CA
• (818) 749-0043
• daxkimbrough@icloud.com
● • Created comprehensive social media strategy
• Developed and implemented Social Media strategy for Facebook, Instagram, Twitter, and other social that drove product sentiment above competitors and Brand Engagement to #1 in the product category
• Implemented SEO / SEM program to drive consumers to various brand channels (including E-commerce, Branded Sites, Informational Sites, YouTube, iTunes, and more.)
• Designed Network and Direct Response TV campaigns (with associated E-Commerce Strategy.)
• Established and managed brand partnerships and relationships with YouTube, Maker Studios, and Peavey
• Responsible for creation of global music marketing and distribution strategy for brand's music content.
DAX KIMBROUGH
Santa Monica, CA
• (818) 749-0043
• daxkimbrough@icloud.com
● • Created comprehensive social media strategy
THQ, Inc.
Marketing
Marketing Director - The Americas
1/2011 - 1/2013
• Developed comprehensive marketing plans for video game releases for US, Canada, and Central and South America, including media (online & traditional), promotional, partnerships, and retail
• Managed $38mm dollar marketing budget; managed corporate trade marketing staff in North & South America
• Sourced, evaluated, and managed outside vendors for media,etc.
• Increased ROI by 10%: optimized marketing expenditures and reduced overall spending by 9%
• Managed $38mm dollar marketing budget; managed corporate trade marketing staff in North & South America
• Sourced, evaluated, and managed outside vendors for media,etc.
• Increased ROI by 10%: optimized marketing expenditures and reduced overall spending by 9%
EMI MUSIC NORTH AMERICA
Marketing
Director, Brand Partnerships - National Marketing & Artist Licensing
1/2006 - 1/2011
• Created EMI's largest ever global digital program, and EMI's highest revenue licensing deal
• Created, identified and executed comprehensive Strategic Marketing plan with global corporate partners in packaged goods, consumer electronics, apparel, and gaming
• Strategic Marketing partnership extensions include online marketing, digital delivery, print campaigns, POS, radio, cinema, & TV touch points. Primary contact with ad agency of record - Saatchi & Saatchi
• Developed and implemented multi-million dollar international brand licensing strategies (from inception to completion) for EMI artists including Dean Martin and The Beach Boys
• Created, identified and executed comprehensive Strategic Marketing plan with global corporate partners in packaged goods, consumer electronics, apparel, and gaming
• Strategic Marketing partnership extensions include online marketing, digital delivery, print campaigns, POS, radio, cinema, & TV touch points. Primary contact with ad agency of record - Saatchi & Saatchi
• Developed and implemented multi-million dollar international brand licensing strategies (from inception to completion) for EMI artists including Dean Martin and The Beach Boys
Universal
Sales
Senior Director, Marketing & Sales
1/2004 - 1/2006
• Co-Managed National Sales & Marketing staff serving all national accounts
• Responsible for the creation and implementation of national retail marketing and sales campaigns with major national accounts such as Best Buy, Wal-Mart, and Target
• Collaborated with Product Development Department to create profitable products and provided national sales forecast for all new products
• Responsible for the creation and implementation of national retail marketing and sales campaigns with major national accounts such as Best Buy, Wal-Mart, and Target
• Collaborated with Product Development Department to create profitable products and provided national sales forecast for all new products
UNIVERSAL MUSIC GROUP DISTRIBUTION
Sales
Senior Account Executive
1/1994 - 1/2004
• Generated over $27 million in net billing per annum, and managed $4 million marketing budget
• Managed 4 key immediate support associates and directed 15
• Maximized the value by creating and executing cost savings initiatives that saved 20% in Cost-To-Serve
• Developed and implemented key technology initiatives to track marketing funds for entire organization
• #1 ranked Senior Account Executive in actual vs. goal sales. (exceeded projections by 15%.)
• Managed 4 key immediate support associates and directed 15
• Maximized the value by creating and executing cost savings initiatives that saved 20% in Cost-To-Serve
• Developed and implemented key technology initiatives to track marketing funds for entire organization
• #1 ranked Senior Account Executive in actual vs. goal sales. (exceeded projections by 15%.)