Led a cross-functional team of 40+ to develop trend-right assortments and brand assets, achieving strategic, financial, and equity goals for a brand portfolio generating $350M in annual revenue. Partnered with retailers to develop targeted consumer-facing communications that drove conversion and increased market share. Cultivated a work culture centered on data-driven insights, agile processes, and diversity of thought. Steered pilots of new technology enabled products for the organization to improve operational efficiency and effectiveness.
• Reduced cost of goods sold by $6.1 through design modifications and adjustments to the product mix.
• Developed and executed strategies that reduced the fabric portfolio by 47%, improving agility and cost savings.
• Boosted profitability by 200 Basis Points by shifting the Belts and Kids product lines to a licensed model.
• Repositioned the brand mark, resulting in an elevated brand look and feel across product and marketing.

Directed a national merchandising team of 30+ for the wholesale and DTC channels, managing a revenue volume of $1.8B while focused on market segmentation through assortment mix and pricing strategies. Analyzed sales data, consumer trends, and new store concepts to gain insights and develop strategies that enabled growth and profitability.
• Spearheaded core rationalization, reducing duplicative denim finishes by >30%, promoting higher productivity.
• Repositioned Levi.com to a premium expression with impactful editorial storytelling, contributing to improved conversion of +9% and AOV +18%.
• Successfully launched marketplaces at Amazon, Google, and Instagram with 3PL.
• Reduced excess and obsolete company positions by 50% by establishing temporary clearance stores and increasing fabric liability usage in outlets by 70%.

Proactively identified and drove the opportunity to collaborate across channels to reshape the consumer journey and create a more seamless brand experience. Integrated eCommerce team under Merchant Umbrella. Executed proof of concept (POC) pilots for design and production innovations. Led a company initiative to differentiate "tiers" of product and influence stakeholder adoption.
• Surpassed the revenue and gross margin plan by 7% for two consecutive years.
• Improved tee shirt sales by 25% by activating against a graphics agility program.
• Piloted a concession model at Macy's that maintained revenue with 30% less assortment.

Established and executed a multi-year roadmap to redefine the Levi's Women's business at wholesale accounts with a focus on harmonizing price, adjusting fit penetration, and expanding offerings for inclusive sizes.
• Synthesized the fit portfolio in the North America marketplace and achieved a +36-point turnaround in sales at Macy's, contributing to accelerated global business growth for Women's division.
• Crafted a strategic roadmap to restructure a fragmented marketplace, deliberately exiting established fit franchises and identifying portfolio opportunities to resonate with Premium accounts.

Championed and led a global change management initiative to drive assortment commonality and expand the Tops line of business. Held a key role as a liaison between global merchants and regional merchants. Honed knowledge of store sizes around the world to recommend a directive assortment that best utilized the marketing platform.
• Drove the common adoption of 20% of the choice count offered in an assortment to leverage marketing assets.
• Planned and facilitated trainings to bolster a global understanding of store space.

Led the Merchandising and Design team in developing a Made for Outlet product range that enabled growth on a global level and delivered $600M in top-line revenue.
• Advanced long-term sustainability goals with a specific target to use 50% less water consumption for denim.
• Drove consistent store growth for four consecutive years by localizing assortments and in-store promotions to drive conversion and increased units per transaction (UPT) with deals specific to each market.

Launched neighborhood concept stores. Curated assortments to showcase the best expression of the brand highlighting the product range through targeted story telling.

Designed concept of "Made Here", a program highlighting craftspeople, showcasing their stories through social media and video assets shared on Levi.com.