Global marketing responsibilities for a $450M+ omni-channel marketing company. Responsibilities include strategic planning, 360 marketing campaigns, DTC campaigns, new product innovation, and web development.
• Led the global rebranding of Nature's Sunshine including all products, a brand new website, and marketing collateral. New branding improved purchase interest by 50% and won a Stevie design award.
• Spearheaded the development of the company's DTC program including campaign development, $5M media plan, and shopping cart design. Campaign beat all funnel metrics and drove a 5.0 ROAS.
• Developed and launched the Power line of products targeting Metabolic Syndrome. Product line is slated to deliver $5M in incremental revenue and provide consumers with an easy solution to this global epidemic.
• Conceived and launched a corporate wide cost reduction initiative. This is on track to deliver $15M in cost savings and improved operational efficiencies.
• Championed a new product deve

Global marketing responsibilities for a $1B network marketing company. Accountabilities included annual marketing planning, new product development, digital tools, educational programs, and materials.
• Developed positioning, packaging, and launch plan for CellSentials, an award-winning nutritional supplement under tight deadlines. Product delivered year one revenue of $114M.
• Created a state-of-the-art web/mobile application enabling any Associate to professionally assess a prospect's nutritional and lifestyle needs. App is expected to increase recruitment by 15%.
• Launched the highly personalized MySmart foods line in a heavily competitive category that quickly grew to over 20% of USANA's food sales.
• Increased consumer awareness, direct sales revenue, and prospecting leads among 1.8MM new consumers by creating product content and a new on-line store linked for the Dr. Oz show.
• Designed and launched a Stevie award winning Associate digital office with limited IT resources.

Marketing and Sales strategy.

Full P&L, marketing and sales responsibilities for a start-up enterprise focused on providing custom nutrition solutions through a network marketing and direct-to-consumer sales model.
• Created and executed a marketing campaign positioning clinically targeted nutrients as a complement to drug therapies for a broad array of health care organizations producing $6MM in pipeline revenue.
• Prospected a direct-to-consumer partner for ChronoMed's custom nutrition product suite forecasted to deliver $4.6MM in new revenue.
• Constructed a software licensing and sales program with a top 5 network marketing company expected to generate over $1MM in launch revenue.
• Redesigned website and content to drive increased consumer traffic that achieved a #1 Google search ranking.

Recruited to develop and execute a long term business plan to improve the performance of a medical device subsidiary of a $250MM international optical chain.
• Generated 78% revenue growth and increased average order value by 38% in the toughest economic times in decades.
• Gained product distribution in large national chain pushing out a deeply entrenched competitor by offering value added customer service. $1.6MM in new revenue projected.
• Created and delivered a sales training program that produced a 21% increase in sales staff productivity.

Hired to develop a global marketing and product development strategy to increase distribution and unit turns for the largest specialty sunglass company in the U.S. with retail sales over $80MM.
• Innovative marketing initiatives supported 19% revenue and operating profit growth in fiscal year 2007.
• Developed a highly effective display program for Dioptics products that overcame distribution threats and severe placement restrictions to increase sales by 76%.
• Drove international business expansion by developing a product test proposal for Wal-Mart Brazil. Highly positive test results supported a 350 store roll out.
• Created and launched new product packaging that improved brand communication values and purchase interest by 32%.

Full management and P&L responsibilities for a $34M optical supply company serving chain and independent Optical accounts. Directly and indirectly managed 75 reports in Marketing, Sales, Customer Service, Manufacturing, Repairs, and Shipping.
• Achieved 101% of 2005 revenue objectives and eclipsed prior year sales by 22% in a flat market.
• Identified a functional liability in a competitive product to overcome a new product moratorium and gained new product distribution in a national chain generating almost $2MM in year one sales.
• Championed a continuous improvement project that improved liquid bottling productivity by 50%.

Global P&L, marketing and product development responsibility for a $150MM optical/costume jewelry business undergoing a "turn-around" phase.
• Developed and launched a line of Foster Grant prescription eyewear and three new sunglasses brands under tight timelines that generated over $10MM in incremental revenue.
• Executed public relations campaign on the company's turnaround and the re-launch of the "Who's That Behind Those Foster Grant's" Ad campaign. Generated 150M impressions via TV, Radio, Newspaper and Magazines.
• Spearheaded a campaign to reduce optical costs without sacrificing quality which saved $2.5MM annually.
● OTHER FULL TIME AND CONSULTING EXPERIENCES

General CPG marketing: advertising, promotions, P&L management, product development, pricing analysis, key account calls, market research.

General CPG marketing: advertising, promotions, P&L management, product development, pricing analysis, key account calls, market research.