Lay strategic foundations and provide creative inspiration through human insight: Lead strategic direction for the top two accounts at the agency.
Deliver impactful brand platforms, positioning and messaging architectures.
Create human journey maps that uncover the unique value a brand/product can provide.
Develop briefs that inspire creative and lateral thinking.
Mentor junior strategists in skill development and insight creation.
Partner with creatives to continually improve the briefing process.
Work closely with account leads to identify opportunities for account growth. Steering committee member of "Parents at Work" affinity group.

Lead for substances and opioid misuse behavior change and brand strategies: Owned strategy for over 20 brands across the U.S. including creating brands, defining brand goals and architecture, messaging and campaign strategy. Created unique insights to drive segmentation, persona development, brand and campaign creative briefs. Partnered with research team to define research methodology and approach for insight development. Effectively connected dots across brands/accounts and research to create clear and precise strategies for our clients. Conducted webinars to educate the industry on effective behavior change strategy for brands focused on substance misuse. Internal subject matter expert for account, research and creative teams for behavior change strategy and target audience insights. Mentored junior strategists on how to develop effective insights and briefs for the creative team. Former lead strategist on vaping and tobacco prevention/cessation strategy, expanding that work to 12 s

Global marketing lead for GIA laboratory marketing activities worldwide: Owned strategic expansion of marketing activities including management of five new product launches. Lead on marketing strategy for new technology initiatives built on blockchain. Overhauled of B2B messaging for GIA laboratory services based on segmentation analysis - resulted in improved customer experience, reduction of calls to customer service and better communication of GIA product line. Client POC with agency for all advertising development including print, digital, audio and video. Worked with external agency to develop the Customer Decision Journey for the GIA B2C initiative. Produced gem video buying series for consumer education worldwide.

See above description for work at GIA

Assumed a leadership role in bringing professional management to fundraising: Responsible for live-event fundraising including on-site management, ordering, merchandising and staffing. Managed 10 live events globally in 2014, under budget and exceeding revenue projections by 52%. Instituted new methodology to track event fundraising revenue and ROI. Created a volunteer database system for searching, logging and tracking of volunteer activity and recruitment. Restructured warehouse management system and created document templates for accounting.

Spearheaded CNB Productions, the professional audio and video wing of Chinmaya Naada Bindu: Created a marketing strategy and implemented brand guidelines to jumpstart online and direct mail campaigns. Standardized recording quality and mastering standards for all recorded media. Responsible for the creation of the CNB website, liaison between the design agency and CNB. Lead the organization of a North American publicity tour to attract students and spread awareness of programs.

Business manager for recording and live production studio: Managed the creation of over 50 recording projects. Consulted with clients on marketing strategies to execute their brand online, in print and on stage.

Managed 10 Free Standing Inserts (FSI) and balanced $14 million FSI budget: Negotiated priorities of all product departments to meet their needs and project deadlines. Restructured production calendar and process flow for increased efficiencies and cost-savings. Coordinated photo shoots to support lifestyle and product marketing.