• Developed customised strategies for clients to positively engage with audiences such as the media, business community, NGOs, government, employees, consumers, and the public
• Offered strategic content creation and editing support to clients
• Produced the Sustainability Report 2020 and the Annual Report for Sapphire Textiles
• Created and edited content for the website of Haleeb Foods and developed a communication strategy including the hiring of a PR agency
• Created content for Associated Commercial Agencies' corporate profile and developed its new website
• Created online content strategy for http://acasteel.com/ including the production of a corporate video
• Created website content for various clients including NLC, Wateen Telecom, and others P.S.: I mainly work on an hourly basis for the projects.

In my role as part of the Communications Integration team at Tetra Pak, here are some of the activities I carried out regularly:
• I wrote news stories and put them on SharePoint so our employees could see them on our internal platforms like the intranet and Viva Engage.
• I worked on a project to update SharePoint pages for all 27 markets.
• I wrote and designed two newsletters—one every three months for one group, and another for South Africa—and laid them out on the Staffbase platform for distribution.
• Made a quarterly report showing analytics about how well our news and content were doing, including likes, comments, and views from PowerBI
• I made sure that the stuff we put out for internal communication was helpful and interesting and encouraged our employees to engage with the content.
• I advised 27 different markets, helping their communication teams plan and put into action internal communication projects well.
• Helped develop content whenever it was needed ensuring

Working in collaboration with Open, the leading internal communication agency, as a strategic advisor to create employee engagement by combining strategic and creative communication. I worked closely with the clients to understand their needs and corporate culture, putting their employees at the centre of everything.
Representing Open in the Arabia Area, while pursuing market outreach for mutually beneficial results.

(VOLUNTEER ROLE)
July 2019 - June 2020 (1 year)
Lahore, Punjab, Pakistan
• Advanced the profession as a strategic function demonstrating the impact upon the business through professional certification and the Gold Quill Awards
• Developed and implemented an online channel communication strategy for the Asia Pacific
• Ensured that the regional website was kept updated with exciting stories and relevant content
• Coordinated with IABC HQ communications to help deliver/tailor global content
• Developed the online communication strategy for the APAC region

• Redesigned and launched websites of cclpharma.com and its charitable foundation, Dilawar Hussain Foundation - dhf.org.pk
• Launched a mail chimp newsletter for effective internal communication
• Launched a comprehensive image-building strategy including employee testimonial videos, awareness films on important health days, corporate photography of employees, quality campaigns
• The campaigns generated a 50% increase in leads - doubled the target with high engagement levels
• On social media, advertisements were served to 100% of the defined target audience, reaching all users at least once with an average frequency of 9.41 creating the conditions to move quickly from awareness to leads
• Increased social media engagement on Facebook by 30% in the next 12 months

Turkey, Arabia Area, and Maghreb
• Developed stories and edited English copy content for online channels
• Evaluated the performance of digital agency evaluating community management in each Market Company and recommended a channel strategy
• Regularly updated content on intranets of each country and training editors in each market
• Conducted content audit relevance and discussed digital activities planned in all regions
• Coordinated digital training plans for communication managers and directors
• Adapting content and visual artworks on themes and important days, such as World Environment Day and others for all regions/markets

• Built partnership with WWF Pakistan and other NGOs to launch a community welfare project Paani, (installing water filtration plants in major cities of the country)
• Launched an employee engagement project in collaboration with the HR team to celebrate community champion employees who volunteered and were trying to improve their communities through 'a small touch'
• Adapted the media exposure of 3.2.1. BHAGO! project in collaboration with Mercy Corps harnessing the power of sport to actively build safer, healthier communities - positively impacting the youth within 6 months
• Managed the media campaigns for Coca-Cola Football League launches in 3 cities
• Launched the Economic Impact Study conducted by IBA and LUMS, in collaboration with the US Embassy in the Business Opportunities Conference held in Islamabad
• Launched a daily media monitoring program covering 14 newspapers, 5 TV channels, and leading monthly magazines in collaboration with Media Track
• Helped train ~1000 em

11 years 1 month
Communication Manager
May 2010 - September 2013 (3 years 5 months)
Lahore, Punjab, Pakistan
• Managed all aspects of Tetra Pak's internal and external communications
• Effectively supported our social responsibility and sustainability agenda
• Offered continued support to the marketing and customer management initiatives through integrated PR activities with a focus on recycling of beverage cartons
• Developed and implemented the public affairs and media outreach strategy
• Managed Tetra Pak's reputation and corporate identity, sponsorship, and crisis management
• Developed and drove a communications strategy that strengthened the Tetra Pak brand
• Increased stakeholder engagement building on the sustainability dimension
• Ensured delivery of relevant and useful news, information, tools, and services
• Used qualitative and quantitative reputation management index through Reputation Institute to create better messaging and effective strategies