Functional Skills
Sector Experience
Experience
•Grown business from zero to become very respected agency with over 600 clients across the world, (Los Angeles, based) and a strong strategy, business planning and creative services base.
•Won key accounts with major companies including: Sizzler, Royal Caribbean, Pizzaro, Herfy, Capcom, Al Saud Family, Steak
● Shake, Seven 11, Westfield, Sweetflower, TGI Fridays, House of Fraser, Marias Italian Kitchen, Caliburger, Panera Bread, Plant Power, Sweet Lady Jane, De Andas and TDMK / Dept of Defence.
•Created multiple new products / menus and pro
•Introduced new 'get well' strategy, enhancing each department with a range of measurable results
•Within 6 months years, generated in excess of $0.5 million in reduced costs.
•Increased sales revenue by 2% from during economic downturn.
•Streamlined menu and costings
•Launched comprehensive new training program covering 3,000 management & staff
•Highest Panera average sales in California.
•Successfully identified and secured 6 locations that aligned with Panera sight selection criteria
•Won Antelope Valley's Best Bakery 2003 & 2004 / Santa Clarita Best Bakery 2004.
•Assembled team utilizing both existing management and hiring externally. Each member has since been promoted or are now directors of progressive companies.
•Triggered 11% comp. sales growth, (compared with overall market growth of 3%), improved gross margin by 2%, enhanced performance through focus on: enhanced location analysis, marketing and range planning
•Successful launch of [new] Café Fresco concept & subsequent roll out of 200 more units – planned by location and demographics
•Launched comprehensive new training program covering 3,000 management & staff.
•Collaborated with supply chain dept. to re-organize [supply chain] systems reducing distribution & storage costs by 6% (and improving delivery levels from 91% to 98%).
•Developed buying strategy with team & increased supplier funding by 420%.
•2 year 26% comp. sales lift & 3% GP lift (overall market stagnation during same period).
•Managed the implementation of two exclusive Celebrity Chef Brands: The Albert Roux Café & Roux Express – in partnership with Albert Roux, across 16 locations generating highly positive results
•In collaboration with development dept; managed openings of all Albert Roux Cafés and Roux Express concepts (total capital expenditure of $14m and a first in UK Dept. Stores). Group
•2 year 16% comp. sales lift & 1% GP lift (overall market stagnation during same period)
•Developed & implemented House of Fraser's new Restaurant Location Strategy comprising new operating procedures with Key Performance Indicators.
•In collaboration with operators and development dept; managed refurbishment of 68 sites to new corporate image (total capital expenditure of $12m). Includ