Sector Experience

Business Services
Consumer Goods
Life Sciences & Pharma
Manufacturing
Technology

Languages

German
Spanish
French
Italian
Fortune 500

Experience

Blue Iceberg Management Consulting
Partner
9/2015 - Present
Lead digital strategy engagements and marketing and business development for Blue Iceberg. Help non-US technology companies to launch their businesses in the US market.‬‬ ‬‬‬‬‬‬‬‬‬‬‬
S4M USA Start-Up
General Manager
11/2013 - 6/2015
• Delivered general management, marketing, business development, hiring, and agency selection oversight for US subsidiary of S4M, global provider of a SaaS mobile ad attribution platform. S4M's technology enables advertisers and agencies to monitor and optimize their mobile ad campaigns with a highly accurate end-to-end solution specifically developed for mobile.
Blue Iceberg Interactive Management Consulting
Co-Founder, Chief Strategist, Chief Marketing Officer
1/1999 - 10/2013
Founder of a boutique digital agency providing provide digital strategy, web development and digital marketing. Served as strategy lead on client engagements.
Yates Furniture Systems Marketing
Vice President, Marketing and Sales
8/1991 - 8/1999
Executed management buyout from family investors; restructured company, rationalizing product lines and reducing fixed overheads by 65%. Built national sales force and created all marketing programs and materials from concept to execution. Launched award-winning yatesfurniture.com website in 1995-96.
Bristol-Myers Squibb Marketing
Associate Product Manager, Strategic Planning Manager
7/1986 - 7/1991
Delivered marketing, consumer/trade promotion, and new product development on Bristol-Myers’ flagship analgesic Excedrin ($125+ million sales, $40 million advertising and promotion budget) and related brands including Comtrex and Pazo. Also developed strategic plans for BMS OTC Drug division; structured M&A deals; developed OTC Pharma strategic industry assessment with McKinsey & Co.
Procter & Gamble Corporate Strategy & Development
Financial Analyst
1/1985 - 4/1986
Oversaw financial control for 7 brands worth $65+ million in sales, including Mastro Lindo (Mr. Clean), Ace Bleach, Lenor (Downy) fabric softener, Camay, Monsavon, Zest soaps at P&G Italy, P&G’s second most profitable subsidiary worldwide. Developed PC-based forecasting model with brand P&Ls by SKU. Served as European coordinator for Camay Bath & Shower Foam rollout.