• Led, developed and executed the U.S. promotions launch plan for ZORYVE (roflumilast) 0.3%, including, but not limited to product positioning, campaign development, messaging and tactical planning
• Collaborated with Med Affairs to develop and execute robust advisory board plans to garner pre- and post-launch insights from Dermatology clinicians around drivers and barriers of ZORYVE uptake that ultimately shaped strategic decision-making
• Partnered closely with Market Insights lead to align on market research needs, develop the MR strategy and surveys, and implement methodology to assess promotional effectiveness of ZORYVE
• Led the development and presentation of all ZORYVE sales meeting content including general sessions, field force workshops, HCP panel discussions, and field force panel discussions (6 live meetings (national and regional), 3 national virtual meetings)
• Worked closely with Sales Training and Developent to onboard all field force new hires
monthly
• Establis

• Led the development and execution of the 2021 Marketing plan forAeroSafe Global, industry leader in biopharmaceutical cold chain packaging solutions, including COVID-19 thermal
shippers
• Reported directly to CEO as lead for all COVID-19 communications (press releases, thought leader presentations, news interview talking points, B2B outreach narrative) across broad stakeholder audiences including vaccine manufacturers, federal and state government officials, retail pharmacy (CVS, Walgreens) leaders, and national vaccine advocacy groups
• Collaborated closely with CEO, CDO, Engineering V.P. and Sales V.P. to determine overall 2021 Commercial Strategy, budget needs, external strategic partners, and business development tactical recommendations
• Generated ideas for optimizingAeroSafe Global product, technology and service offerings tailored to clients' needs beyond Supply Chain

• Led the disease awareness campaign development pre-launch of the Gilead NASH portfolio
• Led and partnered cross-functionally to successfully shape the U.S. NASH market across a broad stakeholder audience through increasing urgency to suspect, screen, diagnose and
ultimately refer or treat NASH patients upon anticipated therapy approvals
• Partnered with Commercial Operations and external vendors to conduct market research, garnering insights to inform the campaign objective, positioning statement, concept and
message development for the U.S. NASH Disease Awareness campaign
• Represented U.S. Marketing for multiple Global Marketing sub-teams including NASH Market Development, Noninvasive Test (NIT) Strategy, and brand
(selonsertib) launch teams
• Developed and delivered campaign development presentations regularly to internal executives
(SVP, VP) and cross-functional partners

• Drove and facilitated multiple product launch (EPCLUSA, VOSEVI) and post-conference advisory boards; responsible for leading all pre-meeting Faculty and Medical Scientist
preparation, KOL Panel discussions, advisor workshops, and meeting summaries for internal executives
• Managed multiple external vendors providing clear vision, direction, and consistent performance expectations for various key OL meetings (speaker trainings, advisory boards, conference
debriefs)
• Developed and presented HCV market landscape insights garnered from advisor feedback to
leadership team and cross-functional stakeholders during quarterly forums and BPOA
presentations
• Partnered with Marketing Operations and Sales Leadership to ensure speaker programming operational excellence
• Led all HCV branded content development and implementation of live and web-based speaker trainings for Gilead's largest Speaker Bureau (400+speakers)
• Collaborated with key Clinical, MedicalAffairs, and Legal stakehold

• Supported STRIBILD brand strategy and led HCP Promotions efforts (personal and NPP);
achieved and maintained 2014 brand strategic imperatives (#1 prescribed HIV regimen for ARV-naïve patients)
• Managed multiple vendor and consultant relationships and worked cross-functionally with
multiple PRCs to gain approval of marketing materials and sales force communications
• Served as field force communication and national sales meeting Marketing lead responsible for meeting agenda, promotional deliverables, and field force workshop development
• Facilitated multiple OL events (advisory boards, speaker trainings) and led development of
advisory board workshops to garner feedback on promotional messaging and materials
• Served as HIV Marketing brand expert for multiple Commercial Learning and Development new hire training presentations

• Developed and led key elements of the HIV Portfolio strategic and tactical brand plan (ATRIPLA, COMPLERA, STRIBILD)
• Collaborated with Marketing Sciences on all STRIBILD pre-launch Market Research (positioning, concept, messaging, field force FAQs and CVA testing); delivered all simulated details during live HCP interviews
• Served as COMPLERA brand lead for HCP audience, partnering with external agencies and internal cross-functional stakeholders through the approval of multiple key tactics (KOL videos, IVA, mobile site, 2012 IDWeek conference booth)
• Led the development and approval of the first HIV Portfolio IVA, a key 2013 field force deliverable
• Led all 2013 MAP (MarketingAdvisory Panel) national conference calls and meetings with HIV field
force

• Exceeded sales goals and operational metrics for the COMPLERAlaunch and the HIV portfolio
• Partnered with Marketing, Sales Leadership and Medical Sciences to identify and resolve access issues and opportunities in key high-volume academic institutions (Mount Sinai, Cornell, Lenox Hill)
• Represented Gilead at multiple HCP Congresses and regional sponsorship events to maximize
promotional opportunities and customer interactions where appropriate (IDSA2011
● NY Course, IAS Manhattan, PRN, Mount Sinai and Cornell HIV/ Hepatitis Conferences)

• 2009 RookieoftheYear national award recipient for strong territory performance and regional collaboration
• 2008 Drives Performance RegionalAward recipient for outstanding sales performance and KOL relationship-building
• Held multiple sales leadership roles including Regional Trainer, National Franchise Council Member, Segmentation Pilot Lead, Sales TrainingAdvisor, Field POAWorkshop Facilitator, District Budget Manager

• 2007 Winner's Circle EmeraldAward recipient for #2 national sales ranking
• 2006 RookieoftheYearAward recipient for outstanding sales performance, leadership and teamwork
• Two-time recipient of GSK SpiritAward in recognition of strong sales performance and entrepreneurial integrity

• Supported Principal Investigator and Post-Doc Fellow in the design, production and strategic cloning of bacteriophage lambda as a potential HIV vaccine vector