Functional Skills
Innovation Management
Digital Experience Design
Content Strategy
Visual Design
Strategic Planning
Product Strategy
Product Marketing
Outbound Marketing
Marketing Strategy
Growth Marketing
Go-to-market Strategy
Experiential Marketing
Digital Marketing / Advertising
Data Visualization / Reports
Customer Experience
Software Skills
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe Premier Pro
Adobe XD
Sector Experience
Automotive
Consumer Goods
Financial Services
Healthcare
Technology
Languages
English
Case Study
Case Studies



PlayMGM Launch
Travel & Hospitality
Strategic Planning
Visual Design
Content Strategy

Notable Clients
Coca-Cola
Google
JPMorgan Chase & Co
MGM Resorts
SAP
Experience
MB Narrative
Marketing
Brand Narrator + Innovator
4/2019 - Present
+ Contract partner to agencies and brands — serving clients including Nestlé Purina, Nationwide Insurance, Uber, Coca-Cola, L'Oréal, and U.S. Army.
+ Recent collaborations include brand experiences reaching 25K+ attendees (SAP, Google Cloud), AI innovation pilots (HCA Healthcare, PwC), and creative content development (EY, JPMorgan Chase).
+ Recent collaborations include brand experiences reaching 25K+ attendees (SAP, Google Cloud), AI innovation pilots (HCA Healthcare, PwC), and creative content development (EY, JPMorgan Chase).
SciFutures
Management Consulting
VP, Head of Creative Innovation
6/2015 - 3/2019
+ Led creative visioning for this global innovation agency, helping Fortune 500s define and build their preferred futures.
+ Developed solutions and experiences for clients including Visa, Clorox, AB InBev, General Mills, Coca-Cola, Samsung, Intel, VMWare, Walmart, Warner Bros., Showtime, Honda, and even NATO.
+ Delivered projects that earned over 10M+ impressions (VMWare), drove $100M+ of business (Visa), and underpinned the launch of new products (Coke).
+ Developed solutions and experiences for clients including Visa, Clorox, AB InBev, General Mills, Coca-Cola, Samsung, Intel, VMWare, Walmart, Warner Bros., Showtime, Honda, and even NATO.
+ Delivered projects that earned over 10M+ impressions (VMWare), drove $100M+ of business (Visa), and underpinned the launch of new products (Coke).
Ignition Creative
Marketing
Senior Director, Creative Strategy
8/2013 - 1/2015
+ Drove creative strategy and positioning for the launch of MGM Resorts' PlayMGM app (now BetMGM, generating $2B+ in revenue).
+ Headed strategic rebrand of Cirque du Soleil's $30M KA production in Las Vegas.
+ Oversaw pitch decks and brand creative for multiple key clients, including Capital One, OWN Network, and Universal Pictures.
+ Headed strategic rebrand of Cirque du Soleil's $30M KA production in Las Vegas.
+ Oversaw pitch decks and brand creative for multiple key clients, including Capital One, OWN Network, and Universal Pictures.