Director, Growth & Marketing Practice Lead: Gate-One Consulting (Havas)

• Led the Growth & Marketing practice as a member of the Executive Management team at GateOne, a 250+ consultancy business focused on business transformation and digital within the Havas/Vivendi group.
• Successfully delivered impactful marketing change and transformation programs for prestigious clients
• Appointed by the Chief Customer Officer of Avast/Norton to develop a next-generation customer and product vision, driving a shift in the commercial balance from "free" to value-driven offerings.
• Collaborated with the Chief Marketing Officer of Twill/ Maersk to transform marketing into a growth engine, digitising the customer journey and driving more than 50% of sales through marketing initiatives.
• Orchestrated the optimization of the marketing center of excellence for Viatris, resulting in enhanced marketing capabilities and accelerated business growth.
• Provided strategic support to the CMO of Allen & Overy to transform the brand and marketing from country/office led to a

• Ideagen: PE owned (Hg Capital) high growth business. Creating a 3-year growth plan including developing the sales and marketing approach; focused on driving cross-sell, retention, and new logos, as well as developing a supporting brand strategy to enhance the business profile in the marketplace.
• Legend Brands: Designed and executed a growth acceleration strategy for the EMEA business to achieve a significant market expansion and increased sales performance.
• CitySwift: Data science organisation working with the commercial vehicle sector. Worked on behalf of investors to identify growth opportunities, creating a growth acceleration plan and validating ongoing propositions to improve market positioning.
• Triyit: Worked on behalf of a venture capital organisation to identify growth opportunities and validate the existing proposition, ensuring alignment with market demands and investor expectations.

• Interim-Managing Director: Set-up a high-growth B2B business to drive the next phase of growth, focusing on developing the sales and marketing function and optimising marketing strategies.
• Provided strategic support to a specialist insurer to re-imagine and join up customer journeys (sales, marketing and operations) across three separate divisions
• Cognizant: Led a global Marketing Operating Model Transformation program, revitalising a function of approximately 500 marketing personnel and an annual budget exceeding $100 million. Successfully designed and implemented a new operating model (which included a "brain" concept to personalise touchpoints), providing operational clarity and supporting central, business line, and local market objectives.
• Aston Martin: Developed a customer-centric proposition and digital strategy to complement the next generation of vehicles, targeting younger audiences and expanding into emerging and growing markets. Crafted the customer value proposi

Independent Consultant: Commercial Growth & Marketing

Member of Executive Management team and Board, reporting to CEO Scania UK.

Various roles over the tenure with the underlying remit to ensuring the business continues to grow and transform to remain market leading. Executive responsibility for marketing, business development, contact centres, the telematics and driving training businesses, innovation and new products, transformation and IT.

Achievements
• Drove a 20% annual growth in revenue and significant market share expansion (from 15% to 20%) by transforming marketing into a growth engine, combined with pivoting the organisation towards solution selling and enhancing the services offer.
• Successfully scaled business operations, notably achieving extraordinary growth from 5,000 to 130,000 units in the telematics business within two years. Additionally, secured the top market position in driver training and successfully launched the fuel card business, generating over £15 million within a year.
• Restructured the business develop

Responsible for the Global Retail Bank CMO Strategy and Operations, as well as GRB (c.50 million customers) wide development of Customer centric capability, transformation and reporting; as well as review, planning and synthesis of marketing investment spend
Achievements
• Led Barclays Transformational Project (Barclays 2.0). Project involves development of a transformation customer experience (short, medium and long term) and roll out into current business strategy and initiatives.
• Led capability development and review of Western European marketing investment. This resulted in a change of channel mix and improved cross-campaigning driving returns.
• Identified customer retention issues in some business units and drove initiatives to embed best practices to drive performance.
• Current Account Customer Profitability Review. Deep dive analysis to understand the customer base and sustainability of the business model. Led to a review of product offering (more value-add products e.g. pac

Looked after the medium-term plan and consolidation of group business strategy including impacts on compliance and risk
Achievements
• Responsible for Group Customer Franchise Health. The report became the “go to” place to understand customer experience both at Exco and at Board level.
• Preparation of the Competitor Insights Document which was sent to The Board and Executive Committee. The report raised questions as to technology cost and spurred a drive on innovation/ the future.

Strategic guidance, commercial/ market insights and M&A advice to clients. Clients range from large corporates (FTSE 100) to private equity

Strategy Consulting