Functional Skills
Go-to-market Strategy
Content Marketing
Growth Strategy
Organizational Culture
Brand Strategy
Communications
Digital Care Delivery Model
Innovation Management
Leadership Development
Sales and Operations Planning (S&OP)
Sector Experience
Business Services
Financial Services
Healthcare
Life Sciences & Pharma
Technology
Languages
French
Spanish
English
Notable Clients
Apple
Chevron
Hewlett Packard Enterprise
Kaiser Permanente
McKesson
Fortune 500
Experience
Brand New Purpose LLC
Marketing
CEO + Co-Founder
1/2001 - Present
Brand / Marketing Clients: AIG, Alltel, American Express, AOL, Apple, Apollo Education Group, AT&T, Autodesk, Avaya, Avis, BEA, Charles Schwab, Chevron, Cisco, Citibank, Compaq, Deloitte, Discovery Channel, Disneymobile, eBay, Ernst & Young, Ford, GM, Google, Hewlett-Packard Enterprise, IBM, Jaguar, Johnson & Johnson, Kaiser Permanente, Kraft, Lever, McKesson, Merck, Merrill Lynch, Motorola, NCR, PwC, Safeway, Shell, Siemens, Sprint Wireless, Sutter Health, 3Com, Verizon, Virgin Mobile, VISA, Vodafone, Wells Fargo.
International Brand Marketing Consultant
Marketing
International Brand + Marketing Consultant
1/2001 - Present
Fortune 500 Clients:
- Apollo Education Group: Consulted for Chief Innovation Officer and team.
- Autodesk, Location Based Services: Repositioned division for new opportunities in mobile market.
- Charles Schwab: Repositioned largest independent life insurance brokerage for large-scale ecommerce.
- Check Point Software: Created first global branding system leading to post-IPO $2b+ value.
- Kaiser Permanente, Health Communications: Restructured department.
- Apollo Education Group: Consulted for Chief Innovation Officer and team.
- Autodesk, Location Based Services: Repositioned division for new opportunities in mobile market.
- Charles Schwab: Repositioned largest independent life insurance brokerage for large-scale ecommerce.
- Check Point Software: Created first global branding system leading to post-IPO $2b+ value.
- Kaiser Permanente, Health Communications: Restructured department.
Interim Marketing Executive
Marketing
Interim Marketing Executive
1/2001 - Present
Silicon Valley Start Ups:
- Motiva, CMO: Renamed and repositioned sales motivation company. Acquired by Pfizer.
- SF Interactive, CSO: Advised CEO and key clients of agency. Bought by Butler Stern Shine.
- Claria, Executive Creative Director: Renamed and repositioned company. Microsoft offered $500m.
- Quote.com, VP Marketing: Repositioned and marketed fintech company. Acquired for $78m by Lycos.
- OpenGrid, VP Marketing: Repositioned mobile company. Assets bought by Microsoft for $300m.
- Motiva, CMO: Renamed and repositioned sales motivation company. Acquired by Pfizer.
- SF Interactive, CSO: Advised CEO and key clients of agency. Bought by Butler Stern Shine.
- Claria, Executive Creative Director: Renamed and repositioned company. Microsoft offered $500m.
- Quote.com, VP Marketing: Repositioned and marketed fintech company. Acquired for $78m by Lycos.
- OpenGrid, VP Marketing: Repositioned mobile company. Assets bought by Microsoft for $300m.
Hewlett Packard Enterprise Inc.
Corporate Strategy & Development
Consulting Chief Marketing Officer
12/2015 - 7/2016
Hired to identify white space opportunities and then employ practical, high speed, value-oriented digital transformation and organizational development strategies. Created new Cloud go-to-market approach to leapfrog competition. Based on recommendations, all Sales units consolidated into one Global Sales unit, and SimpliVity, Cloud software start-up, was bought for $670m to effect value-added solution selling to work with clients on their digital transformations into value creation.
McKesson
Management Consulting
Interim Chief Marketing Officer
10/2013 - 3/2014
Repositioned Health Mart, $9b community pharmacy chain, US’s 5th largest, as Champions of Community Care. Upped revenues by $1.5b and net new customer acquisition 300%+.