Functional Skills
Product Marketing
Product Strategy
Commercial Due Diligence
Business Analysis
Go-to-market Strategy
Growth Strategy
Revenue Growth
Revenue Cycle Optimization
Business Analytics
Business Planning
Business Unit Strategy
Brand Strategy
Sales Strategy
User Research
Product Development
Sector Experience
Business Services
Consumer Goods
Retail
Technology
Big 3 Consulting (MBB)
Fortune 500
Top Consulting Firms
Experience
PAVILION
Start-Up
VP, Growth and Monetization
9/2022 - 4/2025
Brought in as a founding executive to scale demand 10x and grow revenue from 0 to $2M in 9 months
• Led ~30 people team across eng, product, design, DS, PMM, partnerships, sales (5 managers with 5-7 reports)
• Conceived a new monetization model (hybrid of ads & SaaS), secured board approval, launched product, and stood up go-to-market to de-risk monetization and delivering $2M revenue in 9 months
• Evolved the product mindset from
• Led ~30 people team across eng, product, design, DS, PMM, partnerships, sales (5 managers with 5-7 reports)
• Conceived a new monetization model (hybrid of ads & SaaS), secured board approval, launched product, and stood up go-to-market to de-risk monetization and delivering $2M revenue in 9 months
• Evolved the product mindset from
Meta
Information Technology
Head of Growth & Analytics, Emerging Growth
10/2017 - 8/2022
Led teams focused on driving growth for SMBs across ads, ad tech and marketplace products
• Built ~15 people team across growth and data analytics (2 managers each managing ~7 people)
• Delivered $1B in annual revenue scaling Audience Network with small and mid sized app developers
• Co-led launch of Boosted Listings during the pandemic; from design to 2K SMB sellers in one quarter
• Grew Login product by 50% in one year via x-sell playbooks targeting Ads and AN customers
• Revamped the growth op model for Small Business Ads org ($40B revenue) working directly with Meta's top leadership
• Built ~15 people team across growth and data analytics (2 managers each managing ~7 people)
• Delivered $1B in annual revenue scaling Audience Network with small and mid sized app developers
• Co-led launch of Boosted Listings during the pandemic; from design to 2K SMB sellers in one quarter
• Grew Login product by 50% in one year via x-sell playbooks targeting Ads and AN customers
• Revamped the growth op model for Small Business Ads org ($40B revenue) working directly with Meta's top leadership
McKinsey & Company
Management Consulting
Engagement Manager
8/2013 - 6/2017
Advised Fortune 50 and PE clients on growth strategy, product innovation, and commercial due diligence
• Consulted leading private equity firms on growth potentials of target companies (each engagement typically lasted 2-3 weeks requiring to learn a new business / industry in a short time)
• Helped a leading food company launch direct-to-consumer channel – defined DTC playbook, identified capability and tooling gaps, guided supply chain changes, and developed 180-day launch plan
• Advised a leading mobile operator on driving cross-sells using real-time user data (annual upside of $500M)
• Consulted leading private equity firms on growth potentials of target companies (each engagement typically lasted 2-3 weeks requiring to learn a new business / industry in a short time)
• Helped a leading food company launch direct-to-consumer channel – defined DTC playbook, identified capability and tooling gaps, guided supply chain changes, and developed 180-day launch plan
• Advised a leading mobile operator on driving cross-sells using real-time user data (annual upside of $500M)
Procter & Gamble
Marketing
Manager, Consumer & Market Knowledge
1/2005 - 1/2011
Led product strategy across businesses that enabled unprecedented growth and market share gain
• Built multi-year growth strategy for Hair Care business in Pakistan, based on local consumer insights and trends; secured investment in local manufacturing that created 6K local jobs
• Led growth for Middle East Laundry business (already at 80% market share) – identified "industrials" as an untapped segment, and partnered with washing machine manufacturers to expand consumer market size
• Built multi-year growth strategy for Hair Care business in Pakistan, based on local consumer insights and trends; secured investment in local manufacturing that created 6K local jobs
• Led growth for Middle East Laundry business (already at 80% market share) – identified "industrials" as an untapped segment, and partnered with washing machine manufacturers to expand consumer market size