• Providing strategic advisory services to organizations across industries, leveraging over 20 years of Fortune 500 experience leading enterprise-wide projects, transformation programs and change initiatives.
• Driving successful change by assessing organizational readiness, developing tailored human-centric strategies, and guiding stakeholders through proven methodologies with a focus on removing the barriers to change.
• Building organization-wide change capability by equipping leaders with coaching skills, leading by example, and integrating change best practices into operations, systems, and culture to make sure “change” becomes a part of everyday business for the entire organization.
• Co-founder of an online bakery business (Carousel Macarons) serving nationwide.
• Demonstrated versatility by managing all aspects of the business, including planning, sales, marketing, business development, finance, procurement, customer care and production scaling

• Led enterprise-wide business transformation, guiding the company to adopt a global operating model by implementing new business processes, systems and roles, enabling $350M in export volume
• Drove organizational change management for $10M technology transformation, achieving 75% user adoption and 15% productivity gains.
• Managed a team of 15, including project managers and technology experts, overseeing the digital transformation roadmap for US operations.
• Built BI and data visualization platform with Qlik, providing real-time sales and marketing KPI tracking.
• Delivered $1.75M savings and 3X faster month-end close through ERP optimization.
• Increased production capacity 30K tons/yr and reduced breakdown costs by $1M with an AI-based industrial advanced analytics solution for the plant operations.
• Minimized enterprise risk by lowering vulnerable systems from 10% to 1% using advanced cybersecurity tools.

• Led a cross-functional team of 50+ members in developing and launching a new corporate brand strategy, elevating 3M corporate brand equity by $4.7B in 5 years.
• Drove adoption of the new brand platform across 70+ subsidiaries through an enterprise-wide change management initiative, increasing brand consistency 30% for marketing campaigns.
• Managed international content creation and activation to bring the "big 3M" story to life, connecting brand expertise across global organization through training, workshops, and best practice development.
• Conducted market research in 20 countries to inform brand strategy and identity, deploying a global brand measurement framework for international markets to monitor impact of new strategy.
• Executed global brand campaigns generating $77M in increased sales for industrial and safety businesses.

• Orchestrated a global marketing transformation, elevating capabilities globally across 5000+ employees, repositioning the function as a strategic growth engine aligned to business objectives.
• Architected overhaul of global marketing operating model, realigning competencies, roles and organizational design focused on digital, content, agile and insight-driven capabilities.
• Created end-to-end marketing talent strategy in collaboration with HR, spanning recruitment, onboarding, training, development and engagement.
• Partnered with regional marketing leaders across Americas, Europe, Asia and MEA to build and activate frameworks, tools and training programs focused on the digital enablement of the marketing function.

Architected 5-year strategic growth plan, spearheading a data-driven strategic planning process, targeting 25% CAGR and 5X GDP growth, to accelerate Turkey subsidiary revenues by $49M.
Partnered with CEO to secure $100M investment for strategic expansion and manufacturing hub designation.
Led development and execution of cross-business strategic initiatives covering industrial and safety markets with $10M accelerated growth potential based on market analysis.
Championed marketing transformation to position the function as a growth engine for the subsidiary, increasing new product launch effectiveness by 30% and reducing costs by $1M.
Drove customer-centric transformation with enterprise customer data management framework and data-driven marketing, establishing new processes for lead generation and opportunity pipeline management.
Built a Market Insights COE to spearhead market, brand, and competitive analysis as well as customer satisfaction research, informing high-impact decisions

Responsible for building, designing, implementing and monitoring of self-service digital platform for Turk Telecom customers:
Partnered with marketing, sales and channel development functions to set and govern digital strategies that align with Turk Telecom objectives.
Created reusable frameworks and templates to increase quality and consistency of experiences across digital channels to meet the needs of various user segments.
Led the digital operating committee, overseeing the execution and governance of digital customer experiences involving cross-functional project teams.
Aligned with product, marketing, sales and customer care teams to optimize the content development in digital channels, introducing an agile approach to launching promotional campaigns.
Collected and analyzed data to improve efficiency through the use of digital platforms and drive the digital customer experience innovation process and pipeline to identify & implement new digital projects.

Supervised engagement teams of up to 5 consultants, managing the full project lifecycle from planning through client delivery including budgeting, team management, workstream oversight and stakeholder alignment.
Prepared compelling presentations, proposals and thought leadership content to secure contracts with clients across healthcare, automotive, consumer goods and industrial products industries.
Provided strategic advisory for a leading bus manufacturer, guiding the executive leadership team through a comprehensive strategic planning engagement. Utilized Deloitte's proprietary strategy methodology and frameworks to help the client develop a 5-year growth-oriented strategic plan.
Conducted an in-depth current state CRM assessment and future state roadmap development for a large healthcare provider group spanning all customer touchpoints. Defined requirements for an enterprise-wide patient data collection and management framework to optimize customer engagement.
Led market analysis a

Supervised a marketing operations team; overseeing marketing strategy, marketing planning, new model introductions, market research (pricing, local package decisions, brand image, campaign effectiveness, competitive analysis), customer events, partnerships, brand positioning and integrated marketing campaigns with specific focus on leveraging non-traditional channels.
Worked as a customer strategy lead, as part of CEO’s change management team, to transform a multi billion-dollar conglomerate (Dogus Group which consists of 300 companies with operation across automotive, retail, real estate, media, tourism, energy, banking and insurance industries) into a customer-centric enterprise

Projects for retail banking and credit card systems.