• Led the competitor and historical market analysis of a vendor due diligence report for a leading UK crane rental company (£100m+ revenues); devised a framework, not previously considered by the client, to segment the market and size the addressable market
• Analysed the competitive landscape and historical investment levels in UK primary care real estate in order to identify the opportunity for a new entrant to the market

• Authored reports on topics from the radio industry to digital textbooks and local media markets, used by over 7,000 readers including C-level executives at industry, government and financial clients
• Worked closely with the CEO to expand the client base by 10%, and subscription revenues by 24%, signing up 14 new clients and increasing subscription revenues by over £500,000
• Trusted by blue chip clients as an expert on the UK radio industry and quoted in UK business press (FT, Times, BBC)

• Executed consulting projects to help clients in publishing, broadcasting and online media to address regulatory challenges, evaluate their market positioning and develop digital strategies
• Produced a detailed revenue analysis and market sizing of a pan-European media group (€250m+ revenues) as part of due diligence on an acquisition for a major private equity firm
• Advised private equity funds and asset managers on potential investments in the UK radio and European TV sectors

• Contributed to research publications and consulting projects across the TMT sector
• Conducted extensive customer interviews for a leading media monitoring company to evaluate the structural challenges facing the industry and the threat of market disruption
• Built and maintained Excel models of companies' financial statements, audience figures and advertising income to forecast consumption and revenue trends for media markets
• Carried out extensive research on the Scottish TV market