As an AC, I worked on two projects related to market landscape analysis and competitive intelligence.
The projects were related to Pharma clients where I conducted secondary research and primary research for various products across different geographies.

I worked with my team to devise a new product line for Targus based on the secondary research reports.
We researched about the company's current product portfolio and designed a new product line with new color scheme. The team utilized our insights in their product design and we secured third place in the competition.

Worked as Pro Bono Consultant to perform competitive landscape analysis and defend 90% market share for Hologic.
Conducted secondary and primary research using strategic planning, SWOT analysis, framework analysis to understand different market segments.
Presented the insights and recommendations for growth opportunities in four different market segments of STI diagnostics market (TL, HCP, D2C and Urgent Care) to the marketing team of Hologic

Worked on growth consulting and growth partnership service (market research) project with the team
Worked growth consulting project for leading genomics company to gather voice of customer for new software product while assisting in compiling DKIP for genomics lab across US, Excel transcripts and attending client calls.
In market research project, analyzed the clinical diagnostics market trends and forecasted the market numbers in Canada by conducting primary and extensive secondary