• Led a high-performing team of five program managers, exceeding expectations, to activate Creators and Media Cos. through strategic investments, aligning with Product goals. Investment thesis was based on teams' market sizing, competitive and financial analysis and risk assessment based on other platforms and competitors in tangential industries.
• Developed, launched, and managed data-driven content acquisition programs, supporting impactful product launches: Instagram Reels (>$25M) and Live Audio Room (>$50M); integrating strategic communities: We the Culture ($10M) and Dale Tú ($5M); and building premium ad inventory: FB Watch program slates - co-pros, originals, and licensed ($10-$30M), surpassing KPIs.
• Enhanced operational efficiency by identifying efficiency opportunities, partnering with cross-functional teams (XFN), establishing a global support ops team, streamlining processes, and driving business case development for new tooling.

• Incubated new businesses aligned with VICE's overarching strategy, including launching an apparel line, expanding the experiential footprint through Villain acquisition and activation, and developing direct-to-consumer offerings, mobile apps, for two brands.
• Conducted due diligence for five potential acquisitions/partnerships valued between $6-20M. Assessed market size, risks, and competitive landscapes, developed initial financial analysis, negotiated business terms, and collaborated closely with the corporate finance and legal team to model financial viability and deal structures.
• Spearheaded a university partnership with NYU Production Lab, leading workshops by industry experts to empower approximately 30 students in creating compelling stories. Produced commercially viable pitches to be utilized by Vice Digital and Vice Studios.

• Created business and financial model of core set of capabilities for video publishers' ad sales departments including benefits case analysis as part of the development of a new service offering labeled The Future of Advertising representing a ~$50M opportunity
• Designed the go-to-market strategy and brand architecture for the legacy business of a major health insurer seeking to rationalize $30B product portfolio; created a migration playbook for future acquisitions (Healthcare – Brand Strategy)
• Supported the internal strategy team of a major stock exchange by market sizing opportunities and creating a POV for corporate strategy refresh through a series of Monitor Deloitte facilitated workshops (Financial Services / Fintech – Strategy)
• Executed and supported a ~$265M transformation project across 11 BUs to prepare wealth manager for regulatory change, DOL Fiduciary Rule (Financial Services / Banking – Operations Transformation)

• Served on the inaugural independent distribution team which developed the marketing and distribution strategy for CRONIES (Sundance 2015) directed by Michael Larnell and executively produced by Spike Lee

• Managed two of the premier college preparatory programs for high school juniors serving over 300 students nationally

• Designed business cases and insight decks for C-Suite, corporate strategy, business development, and ad sales to better position the BET brand to advertisers and viewers and explore new business offerings and partnerships. Conduct trend and market research
● SOCIAL

Created marketing strategies for Marshall's baby and infant categories.