Functional Skills
Market Research
Sector Experience
Healthcare
Manufacturing
Technology
Languages
English
Spanish
Big 3 Consulting (MBB)
Top Consulting Firms
Experience
The Re-Wired Group
Corporate Strategy & Development
Consumer & Market Researcher, Marketer
10/2013 - Present
Strategy consulting catering primarily to tech companies, including software and SaaS. Services have included:
• Primary consumer research, interviews & questionnaires.
• Secondary research such as competitive & industry analysis.
• Go-to-market research
• Product strategy, pricing and marketing
• Marketing & Investment pitch decks
Completed projects for companies collectively valued at over $650B in industries like Social, P2P Lending, Cloud Storage, Food Delivery, Identity, etc.
• Primary consumer research, interviews & questionnaires.
• Secondary research such as competitive & industry analysis.
• Go-to-market research
• Product strategy, pricing and marketing
• Marketing & Investment pitch decks
Completed projects for companies collectively valued at over $650B in industries like Social, P2P Lending, Cloud Storage, Food Delivery, Identity, etc.
CoPilot Search (A car shopping start-up)
Start-Up
Marketing Lead & Product Manager
4/2012 - 5/2017
- First hire by serial Founder to validate idea through market research.
- Worked with engineers to spec, develop and produce backend database, mobile app, webapp.
- Launched and developed multi-channel campaigns including Facebook, Google, Content, Email. Acquired thousands of users and managed hundreds of thousands of dollars.
- Developed consumer research pipeline to source candidates for product research using above marketing channels.
- See the product: CoPilotSearch.com
- Worked with engineers to spec, develop and produce backend database, mobile app, webapp.
- Launched and developed multi-channel campaigns including Facebook, Google, Content, Email. Acquired thousands of users and managed hundreds of thousands of dollars.
- Developed consumer research pipeline to source candidates for product research using above marketing channels.
- See the product: CoPilotSearch.com
Incisent Labs
Finance
Consumer & Market Researcher, Marketer
4/2014 - 5/2017
Helped Founder evaluate startup opportunities
Fee Fighters
Marketing
Content Marketer & Event Coordinator
1/2012 - 5/2012
- Part of team that was acquired by Groupon: http://bit.ly/IsR7n5
- Blogged about startups, entrepreneurship and early tech.
- Helped with overall marketing agenda including conferences, SEO improvement and brand awareness.
- Blogged about startups, entrepreneurship and early tech.
- Helped with overall marketing agenda including conferences, SEO improvement and brand awareness.
Bain & Co
Management Consulting
Associate Consultant
6/2010 - 1/2012
Uncovered insights at one of the "Big 3 Consulting Firms". Projects included:
- Revenue and front desk compliance improvement, for a $1B Hotel Co.
- Online growth strategy for a $6B Sporting Goods Retailer
- Merger integration planning and synergy tracking, ~$9B acquisition, Large Machinery Co.
- Market analysis and business modeling for a Chicago Non-Profit social enterprise arm
- Revenue and front desk compliance improvement, for a $1B Hotel Co.
- Online growth strategy for a $6B Sporting Goods Retailer
- Merger integration planning and synergy tracking, ~$9B acquisition, Large Machinery Co.
- Market analysis and business modeling for a Chicago Non-Profit social enterprise arm
Google
Operations
Elections & Issues Advocacy Team
5/2009 - 8/2009
- Early team member for an area that now brings in hundreds of millions for Google.
- Designed advertising template for $20M Congressional "Franking" market. Optimized 5 campaigns, 90+ ad groups, 1000 keywords, 300+ ad texts, to decrease time spent for political campaigns.
- Revamped external political website to augment product awareness, resulting in better client access to sales collateral, increased product information requests and understanding, thereby decreasing workload of team.
- Designed advertising template for $20M Congressional "Franking" market. Optimized 5 campaigns, 90+ ad groups, 1000 keywords, 300+ ad texts, to decrease time spent for political campaigns.
- Revamped external political website to augment product awareness, resulting in better client access to sales collateral, increased product information requests and understanding, thereby decreasing workload of team.
Roland Berger Strategy Consultants
Management Consulting
Research Analyst/ Due Diligence
5/2008 - 6/2008
- Researched and translated government and industry data from Spanish to English to compile and expose past drivers and future trends of Mexican construction industry.
- Conducted interviews with international body to improve sources of information and determine personal insight that served to supplement limited statistical information.
- Analyzed data and professional insights to produce a report, explain findings and develop theories, used by firm as industry report for client.
- Conducted interviews with international body to improve sources of information and determine personal insight that served to supplement limited statistical information.
- Analyzed data and professional insights to produce a report, explain findings and develop theories, used by firm as industry report for client.