Functional Skills
Business Development
Strategic Planning
Predictive Analytics
Revenue Growth
Leadership Development
Finance Transformation
Marketing Analytics
Innovation Management
Business Analysis
Software Skills
Cluster analysis
Quickbooks
Outlook
OpenAI
Microsoft Word
Microsoft Office
Microsoft Exchange
Microsoft Excel
MacOS
Internet Explorer
Google Surveys
Google Docs
Google Sheets
Google Drive API
Data visualization
Sector Experience
Business Services
Notable Clients
Chick-fil-A
IMAX
Novartis
Procter & Gamble
Sherwin-Williams
Experience
Trek Solutions
Corporate Strategy & Development
Co-Founder & Managing Partner
1/2013 - Present
• Led consumer and brand strategy consulting engagements for Fortune 500 clients across B2B and B2C industries.
• Developed strategic brand positioning, segmentation, and brand health methodologies to drive business growth.
• Established and nurtured relationships with CMOs, Chief Growth Officers, and Heads of Insights, growing long-term client partnerships.
• Managed P&L and scaled a successful consultancy, ensuring revenue growth and operational excellence.
• Championed the integration of emerging technologies and AI to enhance research methodologies and business outcomes.
• Developed strategic brand positioning, segmentation, and brand health methodologies to drive business growth.
• Established and nurtured relationships with CMOs, Chief Growth Officers, and Heads of Insights, growing long-term client partnerships.
• Managed P&L and scaled a successful consultancy, ensuring revenue growth and operational excellence.
• Championed the integration of emerging technologies and AI to enhance research methodologies and business outcomes.
Ipsos
Research
Vice President, Research & Innovation
1/2009 - 1/2013
• Led large-scale brand consulting projects, including brand architecture, valuation, and portfolio strategy.
• Partnered with C-suite executives to drive data-informed decisions on marketing, innovation, and business growth.
• Spearheaded thought leadership initiatives on customer segmentation, advertising effectiveness, and emerging market trends.
• Managed and developed high-performing research teams, fostering a culture of innovation and excellence.
• Partnered with C-suite executives to drive data-informed decisions on marketing, innovation, and business growth.
• Spearheaded thought leadership initiatives on customer segmentation, advertising effectiveness, and emerging market trends.
• Managed and developed high-performing research teams, fostering a culture of innovation and excellence.
Interbrand
Research
Vice President, Research
1/2002 - 1/2008
• Directed qualitative and quantitative brand strategy research to inform corporate branding and consumer engagement.
• Designed predictive analytics models to optimize retail strategy and customer experience.
• Led business development initiatives, collaborating with Omnicom agencies to enhance consulting capabilities.
• Oversaw global research projects, ensuring cross-market consistency and best in-class insights delivery.
• Designed predictive analytics models to optimize retail strategy and customer experience.
• Led business development initiatives, collaborating with Omnicom agencies to enhance consulting capabilities.
• Oversaw global research projects, ensuring cross-market consistency and best in-class insights delivery.