Working in a consulting capacity with CEOs and commercial leaders at scaleups to help them enter new markets by identifying new business opportunities, validating demand and product-market fit, and executing go-to-market strategies to secure early customers and drive long-term value. I focus on pilot projects, PoCs, and early adopters to build sustainable sales and revenue from international expansion.
With extensive experience in international business and international sales, I guide companies through sales management and product development strategies, helping them achieve lasting growth and defy the odds, as over 60% of companies fail in their expansion efforts.
− Hired by Bain & Company's Rainmaking Expand on a 16 month contract to lead the UK expansion program for Southeast Asian scaleups, driving go-to-market strategies, product-market-fit, securing 153 business introductions, and generating 12 PoCs, with a 4.6/5 satisfaction rating across 15 startups.
− As a Go-to-Market Str

Founded and launched Staff Heroes, an innovative online gig economy marketplace transforming the temporary staffing industry. The platform provided businesses access to fully vetted and trained talent via a self-service, automated booking system, using algorithmic matching for transparency, simplicity, and cost efficiency
− Attracted 100,000+ workers and 3,000+ business customers, including Marriott, Hilton, and Ted Baker.
− Raised £3M in funding, achieving £2.4M annualised turnover and leading a team of 23 across all functions
− Represented the HRTech sector at a 10 Downing Street roundtable on the gig economy

Headhunted to be CEO of Basekit which turned out to be a turnaround situation rather than growth opportunity. Reported to the board and accountable for leadership of 70 people across London, Bristol, Singapore and Brazil. Basekit raised over $17M from investors including Eden Ventures, Nauta and Nesta.
− Executed a restructuring strategy, including a 15% headcount reduction and London office closure, re-centralising operations in Bristol and presenting a revitalised business plan to the board.
− Overhauled the commercial proposition, resolving product profitability issues through pricing strategy adjustment.
− Improved communication, KPI tracking, and accountability across teams, driving performance alignment.
− Secured the largest deal in company history with a major global eCommerce client, unlocking critical funding.

Reported directly to the CEO and board, with full accountability for driving $40M+ revenue across six European markets. Led all commercial functions, including sales, account management, marketing, media buying, and business intelligence, managing a team of 30+ with six direct reports.
− Oversaw all European commercial activities, driving $40M+ revenue across UK, France, Germany, Italy, Benelux, and Russia.
− Scaled revenue from $400K to $6M annually, securing a Series
● funding round and contributing to $20M in Series
● and
● fundraising.
− Transformed media buying from manual to programmatic, enabling up to 1 billion daily real-time bidding (RTB) requests, positioning the business as one of Google EMEA's first strategic RTB partners.
− Executed a "land and expand" strategy with a top eCommerce client, generating $1
● monthly spend and embedding the team into their operations to deepen relationships and accelerate growth.
− Recruited and developed six Managing Directors, alig

− Launched and scaled UK operations, delivering £1 M+ in annual revenue within 12 months and achieving break even in just 10 months.
− Held full P&L accountability as de facto Country Manager, leading high-performing teams and collaborating with the COO, CEO, and technical cofounders.
− Spearheaded a business pivot from SaaS to advertising, resulting in the business scaling and securing further funding
− Closed 50+ advertiser deals, including major wins with M&S, Otto, Lovefilm, and high-value accounts like Dabs.com, Maplin, Comet, and Kelkoo.
− Achieved break even for the UK as a busines unit after only 10 months

− Rapidly promoted from PPC & Partnerships Manager to Acting Head of Business Development, consistently performing in the top 25%.
− Closed 100+ deals worth £5M+, including major partnerships with Miva, Virgin Media, Xbox, and Handbag.com, driving complex negotiations and integrations.
− Generated YOY growth of 150%+
− Achieved 150%+ YOY revenue growth and onboarded 10K affiliates through strategic promotion of the Shopping.com partner programme with a value of £XXM