Languages

Spanish

Experience

Self-Employed Consultant Marketing
Manageing Director/Chief Marketing Officer
6/2012 - Present
Proven ability to enter fast changing markets and re-tool high growth companies for success. Strategic Planning • Brand Management • Product Marketing • Demand Generation • Content Marketing • Business Development • Strategic Partnerships • Event Marketing, Promotions & Sponsorships.
Aramark Uniform Services Marketing
Director New Products
10/2007 - 5/2012
Held P&L responsibility for $220 million line of business. Grew revenue 5% by introducing new products, identifying new prospects, and by developing award-winning marketing campaigns and sales and retail training programs. Launched demand generation programs that achieved 4 consecutive quarters of >10% gain in customers.
USC Marshall School of Business Marketing
Director Marketing & Communications
1/2004 - 4/2006
Led stakeholders and creative agencies in the development of global marketing programs that achieved a 20% increase in enrollment and improved rankings. Launched online and offline publications that repositioned brand and increased awareness 15%.
Other Related Experience Marketing
Director level
1/1998 - 12/2003
CareerBuilder.com - Senior Director of Marketing
GE Capital – Director Retail Products
BBDO Advertising, New York - Sr Account Executive – Campbell’s, Mrs. Paul’s, DuPont