Functional Skills

Business Unit Strategy
Business Planning
Market Research
Customer Experience
Primary Research
Revenue Growth

Sector Experience

Automotive
Business Services
Manufacturing
Transportation & Logistics

Languages

English

Notable Clients

BMW Group
Honda Motors
Mercedes-Benz
Nissan North America
S&P Global

Fortune 500

Experience

Nzuri Strategy Marketing
CEO, Lead Strategiest
4/2017 - Present
✓ Lead strategist for omnichannel automotive recall outreach impacting 10M+ vehicles
✓ Lead facilitator for Fortune 100 industry-academic integrated technician training solution to address severe personnel shortages at dealers
✓ Strategic lead on Global 50 parts pricing technology implementation and configuration

The Marketing Store Worldwide Marketing
Director - Strategy, Planning, and Research, Nissan Account
6/2012 - 4/2017
✓ Integrated the Nissan Aftersales creative platform with expanded consumer insights for an improved customer experience, resulting in 9.2% increase in revenue from non-engaged owners vs. control
✓ Developed strategy and led planning for B2B program, increasing revenue by 40.6% over control group
✓ Led primary client relationship for account staffed with 110 personnel

Carlisle & Company Management Consulting
Manager, Automotive Strategy
9/2007 - 8/2010
✓ Launched marketing program that resulted in $60.9 million in incremental revenue over three years through analytics-focused insights and industry-leading data solutions
✓ Project-managed launch of pricing software that delivered $33 million in incremental revenue over 12 months
✓ Launched capacity management system that raised service levels from 60% to 98%

Fiat Chrysler Automobiles Operations
Product Engineer
6/2004 - 9/2007
✓ Collaborated with cross-functional teams to identify corporate-wide product development and quality measurement incentive structures responsible for over $8 million in annual warranty costs
✓ Reduced physical testing costs on critical powertrain systems through modeling and high frequency on-engine strain-based reliability testing.
✓ Deployed Consumer Reports metrics measurement and prediction method across product lines.

Caterpillar Operations
Product Design, Cost Savings
10/2000 - 3/2004
✓ Reduced costs by $176,000 on high output diesel engine platform via of cost saving initiatives