Fortune 500
Experience
ConAgra Foods (most recently TreeHouse Foods via acquisition)
Marketing
Brand Manager
12/2013 - 9/2017
Managed $160MM Regional Branded Pasta business, including strategy plans, annual operating plan development, consumer branding, competitive insights, customer planning, and pricing.
Managed Refrigerated Dough and Breakfast Sandwich categories within the Retail Bakery pillar. Played a key role in establishing operational effectiveness and reporting excellence for the newly-created team.
Managed Refrigerated Dough and Breakfast Sandwich categories within the Retail Bakery pillar. Played a key role in establishing operational effectiveness and reporting excellence for the newly-created team.
General Mills
Marketing
Sr. Associate Marketing Manager
7/2011 - 11/2013
Managed $125MM+ potatoes business including product renovation, innovation, and customer engagement.
Managed entire portfolio of Big G cereals in Foodservice including volume forecasting, distributor incentives, product reforms, sales materials, and promotions to drive 4% growth in fiscal year 2013.
Managed $100MM+ business including volume forecasting, consumer budget management, business analysis, and marketing plan development and execution.
Managed entire portfolio of Big G cereals in Foodservice including volume forecasting, distributor incentives, product reforms, sales materials, and promotions to drive 4% growth in fiscal year 2013.
Managed $100MM+ business including volume forecasting, consumer budget management, business analysis, and marketing plan development and execution.
Kraft Foods
Marketing
Summer Associate Brand Manager
6/2010 - 8/2010
Real-world summer internship in Brand Management on a $700M+ business with #1 share in the category.
Staples
Other
Product Specialist
6/2008 - 7/2009
Managed promotional plans, assortment, and vendor relationships for the paper category, one of Staples’ most profitable categories.
Staples
Operations
Customer Service Rotational Manager
8/2006 - 6/2008
Participated in 2-year leadership development rotation with leadership roles across the customer service organization including sales support, operations support, and customer satisfaction.