- Co-led outsourced Marketing Department with fellow Assembly Collective colleague
- Led company rebrand, including visual identity and messaging platform, and multi-disciplinary launch, including significant emphasis on sales and digital channels.
- Responsible for annual marketing plans and regular integrated marketing campaigns, leading strategy, managing the creative team, developing communications, and serving as dept. head and Board of Directors POC.

- Led three distinct consulting projects with Microsoft Modern Life, MLGCS, and Store Support teams.
- Developed strategic narrative which aligns teams on purpose and vision and provides them with a succinct, consistent, and compelling story around which to communicate.
- Led executive workshops, established messaging platforms, developed creative concepts, and authored final written deliverable, the narrative; included client and project management.

- Developed product and positioning strategy for Deloitte's Decarbonisation Solution, a custom B2B product which outsources the sustainability arm of top global businesses.
- Led executive workshops, customer interviews, market and competitive landscape research, and the development of customer insights, product positioning, and messaging strategy.
- Established, through copywriting and creative oversight, critical go-to-market foundations, including the product web presence, videos, and sales collateral.

- Led a team of 12 in sales enablement functions supporting 40%+ of annual company revenue and playing a critical role in securing the prior five of nine total consecutive annual BTN awards, the most of any airline.
- Managed executive communications for three officers, ghostwriting and storytelling via speeches, presentations, memos, and social media across employee, customer, media, and investor audiences.
- Translated industry, company, and department strategies and news into internal communications and training for 400 global field, operations, and development employees.
- Delivered best-in-class meetings and events (30-1,200 attendees), including strategic programming, on-site production, communications, post-event analysis, insight discovery, and action planning.

- Led team of four overseeing credit card portfolio representing 20% of annual company revenue.
- Launched the Blue Credit Card, from market research and product development to marketing and promotion, contributing to the acquisition of 1M new accounts annually, the retention of thousands of Card Members annually, and the generation of nearly $400M in revenue through 2022
- Developed customer lifecycle strategy across four products and numerous customer profiles; optimized and innovated touch points contributing to 12% portfolio spend growth

• Built (then new) Corporate Traveler (B2B2C) communications strategy, establishing critical foundations such as website, measurement capabilities, customer identity, and messaging platform
• Led joint strategy with Loyalty department, achieving goal to increase CSA SkyMiles membership by 3%, unlocking marketing opportunities and increasing customer stickiness to company

• Spearheaded company focus on emerging high-value customer, leading the development of customer research and insights, business analytics, and marketing strategies
• Established undergraduate strategy: created Undergrad Intern & Campus Ambassador Programs; managed nine interns responsible for custom campus engagement strategies
• Developed and executed multi-channel communication strategies supporting nearly all business units, from product and RM to the operation and employee relations

- Supported the Sponsorship team with national advertising and promotions increased sports sponsorship ROI.
- Served as primary agency lead for Customer Communications team, creating B2B sales, promotional, and holiday campaigns.
- Led marketing support for the UPS Capital division, developing advertising, marketing, and sales tools for their B2B services.

Delta Private Jets
- Led customer research and the development of new brand, positioning, and creative platform.
- Created and implemented national, multi-channel advertising campaign which drove 106% YOY sales increase in its first year.
- Directly supported the Sales organization with lead gen strategies and marketing tools necessary to close deals.

Hired mid-recession after volunteering to do free work in exchange for experience and training; made full-time and promoted twice in one year, learned from one of the best in the business, and gained exposure to and experience in every function of the advertising business.