Functional Skills
Project Management
Business Development
Market Research
Benchmarking
Strategic Planning
Business Planning
Business Unit Strategy
Strategy Development
Commercial Due Diligence
Geographic Expansion
Geographic Market Entry
Go-to-market Strategy
Growth Strategy
Program Management
Investor Relations
Software Skills
Microsoft Excel
Microsoft PowerPoint
Outlook
Canva
DocuSign
Dropbox
Google Docs
Google Sheets
Mailchimp
Microsoft Word
Miro
Sector Experience
Business Services
Consumer Goods
Healthcare
Retail
Travel & Hospitality
Languages
English
French
Dutch
Notable Clients
Cargill
Kraft Heinz
Mars & Co
Nike
Experience
MLH CONSULTING
Management Consulting
Owner, Founder & General Manager
7/2019 - Present
A boutique consulting firm helping organizations solve their strategic challenges (main focus on food, fashion, FMCG, health & sports)
• Key responsibilities
- Lead strategic and/or transformational projects for start-ups, scale-ups, SMEs or larger corporations
• Key achievements (non-exhaustive)
- Defined the market entry strategy into a new segment of a worldwide leader in the food industry
- Drove a business-sustainability related project for a leading sports (fashion) brand across 20 countries in EMEA
- Designed the 2025 strategic plan of a leading European food services company (incl. international expansion)
- Developed the international strategy of a key player in the snacking industry (incl. country prioritization & GTM)
- Reviewed the international growth strategy (countries & innovations pipeline) of a fashion-tech start-up
• Key responsibilities
- Lead strategic and/or transformational projects for start-ups, scale-ups, SMEs or larger corporations
• Key achievements (non-exhaustive)
- Defined the market entry strategy into a new segment of a worldwide leader in the food industry
- Drove a business-sustainability related project for a leading sports (fashion) brand across 20 countries in EMEA
- Designed the 2025 strategic plan of a leading European food services company (incl. international expansion)
- Developed the international strategy of a key player in the snacking industry (incl. country prioritization & GTM)
- Reviewed the international growth strategy (countries & innovations pipeline) of a fashion-tech start-up
YOGANIDA
Other
Owner, Founder & General Manager
10/2018 - 6/2022
A yoga studio with a strong focus on pre/postnatal & baby yoga, offering yoga classes, workshops & Yoga Alliance certified teacher trainings
• Key responsibilities
- Manage all aspects of Yoganida: marketing & sales, admin & finance, operations (incl. teaching), HR, etc.
- Organize & lead yoga retreats across Europe, teacher trainings and other special events for yogis & companies
• Key achievements
- Set-up of the entire business from scratch in less than 6 weeks & transition to a virtual environment overnight
- Running a 7-days a week yoga studio (offering up to 40 classes a week) & leading a team of up to 20 freelancers
• Key responsibilities
- Manage all aspects of Yoganida: marketing & sales, admin & finance, operations (incl. teaching), HR, etc.
- Organize & lead yoga retreats across Europe, teacher trainings and other special events for yogis & companies
• Key achievements
- Set-up of the entire business from scratch in less than 6 weeks & transition to a virtual environment overnight
- Running a 7-days a week yoga studio (offering up to 40 classes a week) & leading a team of up to 20 freelancers
Philips
Corporate Strategy & Development
Director – Group Strategy, M&A and Partnerships
5/2017 - 10/2018
A global leader in health tech providing products & services across the health continuum
• Key responsibilities
- Drive strategic deep-dives sponsored by the Executive Committee (e.g. supporting Vision 2025 initiative)
• Key achievements (non-exhaustive)
- Successfully delivered a complete strategic turnaround of a EUR 700m business at a worldwide level
- Reviewed and redefined the strategic role & targets of all markets and businesses (i.e. portfolio assessment)
- Defined Philips's strategy with respect to Patient & overall Healthcare Experience
• Key responsibilities
- Drive strategic deep-dives sponsored by the Executive Committee (e.g. supporting Vision 2025 initiative)
• Key achievements (non-exhaustive)
- Successfully delivered a complete strategic turnaround of a EUR 700m business at a worldwide level
- Reviewed and redefined the strategic role & targets of all markets and businesses (i.e. portfolio assessment)
- Defined Philips's strategy with respect to Patient & overall Healthcare Experience
Danone
Corporate Strategy & Development
Global Head of Strategy, Business Development & M&A - Early Life Nutrition
4/2015 - 12/2016
A world leading food company (€28bn sales) built on 3 business lines: Essential Dairy & Plant-Based, Waters, Specialized Nutrition
• Key responsibilities
- Manage the entire Strategic Plan of the Early Life Nutrition division as both process- and content-owner
- Lead various strategic projects (greenfield or brownfield market entries, strategy redefinition, divestments, etc.)
- Supervise & animate a project team of 5-8 people for ~6m yearly (internal & external, based across the globe)
• Key achievements (non-exhaustive)
- Successfully delivered fully-fledged Strategic Plan of the division (3-5 workstreams) yearly
• Key responsibilities
- Manage the entire Strategic Plan of the Early Life Nutrition division as both process- and content-owner
- Lead various strategic projects (greenfield or brownfield market entries, strategy redefinition, divestments, etc.)
- Supervise & animate a project team of 5-8 people for ~6m yearly (internal & external, based across the globe)
• Key achievements (non-exhaustive)
- Successfully delivered fully-fledged Strategic Plan of the division (3-5 workstreams) yearly
Danone
Corporate Strategy & Development
Global Strategic Planning Project Manager - Early Life Nutrition
3/2011 - 3/2015
A world leading food company (€28bn sales) built on 3 business lines: Essential Dairy & Plant-Based, Waters, Specialized Nutrition
• Key responsibilities
- Manage transformational strategy, M&A and business development projects worldwide
- Contribute to the yearly strategic planning exercise (typically in charge of the process and 1-2 modules)
- Prepare the presentations of the CEO & CFO (e.g. investors' seminars, board meetings & workers' council)
- Manage one direct report
• Key achievements (non-exhaustive)
- Definition of the key strategic guidelines of the Danone Group 2020 strategy
- Launch of a start-up in the US (deputy GM)
- Acquisition of a small organic infant nutrition player in the US (Happy Family, USD ~60m turnover at signing)
- Wargaming exercises used to reset our local strategy (e.g. in Germany, Indonesia & China)
- Strategic review of countries portfolio & clusterization, determining potential exit strategies & turnarounds
• Key responsibilities
- Manage transformational strategy, M&A and business development projects worldwide
- Contribute to the yearly strategic planning exercise (typically in charge of the process and 1-2 modules)
- Prepare the presentations of the CEO & CFO (e.g. investors' seminars, board meetings & workers' council)
- Manage one direct report
• Key achievements (non-exhaustive)
- Definition of the key strategic guidelines of the Danone Group 2020 strategy
- Launch of a start-up in the US (deputy GM)
- Acquisition of a small organic infant nutrition player in the US (Happy Family, USD ~60m turnover at signing)
- Wargaming exercises used to reset our local strategy (e.g. in Germany, Indonesia & China)
- Strategic review of countries portfolio & clusterization, determining potential exit strategies & turnarounds
Roland Berger Strategy Consultants
Management Consulting
Consultant
9/2008 - 2/2011
The only leading global strategy consultancy of German heritage and European origin (EUR >1bn sales, with 50 offices in 36 countries)
• Key responsibilities (non-exhaustive)
- Support project team on various modules (e.g. interviews, workshops, market research, benchmarking, etc.)
- Conduct interviews of potential new hires (entry level)
• Key achievements (non-exhaustive)
- Performed market potential assessment in EU market for luggage and leather goods
- Defined multi-channel international expansion strategy of a leading fashion retailer
- Identified new business segment market entry for a Real Estate property manager
• Key responsibilities (non-exhaustive)
- Support project team on various modules (e.g. interviews, workshops, market research, benchmarking, etc.)
- Conduct interviews of potential new hires (entry level)
• Key achievements (non-exhaustive)
- Performed market potential assessment in EU market for luggage and leather goods
- Defined multi-channel international expansion strategy of a leading fashion retailer
- Identified new business segment market entry for a Real Estate property manager