Driving marketing transformation and operational excellence across Dyson’s in-house agency, overseeing creative, digital, and brand initiatives.

Key Highlights:
* Led 1,500+ projects, 5+ product launches, and supported expanded retail partnerships (Amazon, Sephora) while streamlining go-to-market processes.
* Redesigned the marketing team structure, implementing new workflows, agency partnerships, and campaign playbooks—enhancing efficiency and cost savings.
* Developed executive-level strategic recommendations on org structure and agency models, driving C-suite alignment on transformation initiatives.
* Conducted a 700+ project audit, leading to Dyson’s first-ever external agency support model (RFP approved by the Executive Committee).
* Led cross-functional leadership presentations to 10+ senior executives on a weekly and quarterly basis to drive alignment and decision-making.

Led Creative Strategy and Advertising partnerships for a $190M+ advertising portfolio, driving revenue growth and client success in the digital media space.

Key Highlights:
* Oversaw a team that generated $32M in revenue in 2022, achieving a 65% pitch win rate by developing innovative advertising strategies for CPG, Beauty, Health, and Homecare brands.
* Identified new revenue opportunities based on market trends and qualitative insights, launching a new workstream that drove $7M+ in incremental ad revenue.
* Collaborated with insights and marketing science teams to create data-driven audience segmentation strategies, enhancing the competitive positioning of Snapchat’s ad suite.
* Developed annual operating plans outlining the team’s strategic roadmap and presented them to regional leadership and C-suite executives.
* Led high-profile leadership presentations, providing strategic recommendations on advertising innovation and creative effectiveness.
* Keynote Speaker for client events

Led U.S. partnership strategy for an early-stage augmented reality (AR) start-up, driving market adoption, business development, and strategic growth.

Key Highlights:
* Spearheaded Beem’s U.S. expansion, leading partnership strategy and business development efforts in the media, entertainment, and technology sectors.
*Forged relationships with industry leaders at T-Mobile, Google, iHeartRadio, Sony Music, Estée Lauder, Hard Rock Hotels, UTA, and Atlantic Records, with one-third committing to pilot Beem’s technology.
*Developed use cases and monetization strategies, aligning AR product capabilities with business needs to demonstrate clear ROI.
*Collaborated with the CEO, CRO, and Head of Product to refine Beem’s product-market fit and go-to-market strategy, ensuring alignment with industry trends and emerging consumer behaviors.

Drove multimillion-dollar revenue growth in beauty, luxury, and fashion at one of the world's leading digital media and publishing companies.

Key Highlights:
* Built and managed a $5M portfolio of new clients, developing custom media partnerships, digital campaigns, and branded content strategies.
* Served as North American commercial lead for i-D and Garage Magazines, leading strategic partnerships and editorial-integrated advertising.
* Led business development and sales strategy for luxury, fashion, and beauty brands, securing high-value key accounts such as Tiffany & Co., Estée Lauder Companies, Revlon, LVMH, Fendi, Hermès, and Marc Jacobs Fragrance.
* Partnered closely with creative, editorial, and digital teams to develop high-impact advertising solutions tailored to the evolving luxury consumer market.

Built and led Vice’s first dedicated beauty and retail portfolio, driving business growth and award-winning creative campaigns.

Key Highlights:
* Developed and managed Virtue (formerly Carrot Creative) first-ever beauty and retail portfolio, generating $8M+ in new business.
* Led cross-functional teams of account managers, strategists, project managers, and creatives, ensuring seamless campaign execution.
*Designed integrated marketing campaigns and digital-first strategies for top-tier key accounts including Estée Lauder, Clinique, Lancôme, NYX, Target, Shiseido, American Express, and more.
* Expanded agency capabilities by fostering new creative partnerships and introducing data-driven storytelling approaches to beauty and retail clients

Business Development and Marketing for Healthcare and Entertainment Agency

Key Account Management: Novo Nordisk

Key Account Management: Merck, Novartis Oncology

Territory Sales: Diabetes, Cardiovascular products