• Achieved key product priority and expanded CleanChoice's footprint from 9 states to 48 by launching a new clean energy service that consolidates a customer's utility bill with their clean energy subscription.
• Launched MVP in 6 months, leading UX/UI design, product strategy, and scrum. Continue to ship new features and UX improvements, fostering a "small-a agile" environment.
• Steward a $1MM+ marketing budget, leading staff and contract marketers on testing, positioning, and content strategies across multiple channels.
• Top deputy to Chief Corporate Development Officer and Chief of Staff, evaluating opportunities for acquisitions, investment, and innovation.
• Deployed to another business unit to identify high-leverage priorities, resulting in reduced staff time for repetitive tasks, increased payment collection rates, and an improved customer onboarding experience. My thought leadership on creation of a profitable business model illuminated long-term challenges and contribute

Director of Digital Styling Services September 2020 - October 2021
Promoted to expanded role, retaining responsibility for Trendsend business with a focus on business model evolution, marketing optimization, and continuous improvements to the user experience, while leading strategic cross-departmental initiatives and contributing to omnichannel growth.
• Achieved 35% YOY sales growth in 2021, accelerating Trendsend business to $18MM in annual revenue, and delivering the highest LTV customers with the lowest LTV:CAC ratio across EVEREVE's three acquisition channels (stores, evereve.com, and Trendsend).
• Effectivelly influenced in a matrixed environment, including direct leadership of styling manager and operations coordinators, day-to-day management of developers and a UX designer, coaching of customer care team and store managers, and collaboration with all corporate departments. Reported to Chief of Stores, with dotted line to CTO.
• Led cross-departmental strategic projects, inc

• Re-launched Trendsend from proof of concept to an integrated MVP experience with stylist-, administrator-, and customer-facing React applications, leveraging a user-centric approach to design for all user groups and stakeholders.
• As the business unit leader with P&L responsibility, I Identified and implemented strategies to increase profitability using both product and financial levers. ○ Grew average order value 20% YOY and increased items sold by 33% by implementing a styling fee and volume discount, as well as multi-faceted stylist education and reporting. ○ Created Theme Boxes and a referral program, which enabled highly successful content strategies and drove incremental orders, retention, and new customer acquisition.
• Launched Trendsend Pickup as a response to early Covid lockdowns, reaching brick and mortar customers who hadn't yet tried Trendsend, and protecting store-level jobs across the country.
• Led re-design of customer onboarding, dashboard, and checkout experie

• Created and launched Trendsend, EVEREVE's subscription styling service, leading change across a traditionally brick-and-mortar retail organization, and influencing business partners as well as 60+ store leaders and teams to embrace a new ecommerce model.
• Achieved profitability within one quarter and grew the channel to 10% of company revenue in its first three years.
• Created and optimized Trendsend business model, including fulfillment and return logistics, staffing and payroll models, customer service policies, and styling guidelines.

• Led all ecommerce operations including customer service, order fulfillment across stores and warehouse, and content management. Trailing 12-month sales increased more than 130% under my leadership.
• Scouted, designed, opened, and managed the company's first two warehouses, resulting in decreased shipping time and costs, improved photo shoot efficiency, and a strong foundation for explosive ecommerce growth.