Functional Skills
Machine Learning
Wealth Management
Sales Enablement
Qualitative Research
Content Strategy
Data Mining
Product Marketing
User Experience Design (UX)
Collateral Development
Contract Pricing / Negotiation
Real Estate Investing
Sales and Operations Planning (S&OP)
Marketing Analytics
Leadership Development
Software Skills
Machine Learning
Jira
Shopify
Asana
Google Analytics
Trello
Basecamp
WordPress
Hubspot
WordPress Theming
HTML
CSS
Google Adwords
Google Docs
Adobe XD
Certifications
Google Ads Certification
Sector Experience
Automotive
Business Services
Consumer Goods
Technology
Notable Clients
Alliant International University
Avison Young
Burger Lounge
Fiat Chrysler Automobiles
WD-40
Experience
Double Zebra
Marketing
Fractional Marketing / Business Consultant
1/2019 - Present
Accelerating impact across creative strategy, sales cycle, marketing, competitive positioning, product expansion, strategic direction, and other areas by applying methods that are not easily replicable to grow within highly competitive categories.
• For WD-40, created the first-ever professional user campaign in the company’s history, which has been highly successful, as well as the first-ever official merchandise, as the center spoke of a complex, multi-stakeholder agency ecosystem.
• For Streamlyne, drove ongoing initiatives for privately held enterprise SaaS including positioning, strategy, product marketing, sales cycle, partner development and audience engagement, leading to rapid marketing adoption and growth.
• Across clients, developed relationships and nurtured partnerships to earn and sign six-figure revenue commitments.
• Ramped up production (campaign assets, tradeshow materials, ads, etc.) at scale with 100% successful delivery rate.
• Guided C-Suite, BDRs, product teams,
• For WD-40, created the first-ever professional user campaign in the company’s history, which has been highly successful, as well as the first-ever official merchandise, as the center spoke of a complex, multi-stakeholder agency ecosystem.
• For Streamlyne, drove ongoing initiatives for privately held enterprise SaaS including positioning, strategy, product marketing, sales cycle, partner development and audience engagement, leading to rapid marketing adoption and growth.
• Across clients, developed relationships and nurtured partnerships to earn and sign six-figure revenue commitments.
• Ramped up production (campaign assets, tradeshow materials, ads, etc.) at scale with 100% successful delivery rate.
• Guided C-Suite, BDRs, product teams,
41 Orange
Marketing
Senior Strategist
1/2017 - 1/2019
Handpicked by founders as first senior leadership hire to build structure and capacity for VC-backed marketing services firm and HubSpot Platinum partner across a diverse portfolio of specialized clients.
• Spearheaded strategy teams and implemented creative solutions, best practices and efficiencies to define approach.
• Client portfolio verticals grew to include machine learning, AI, autonomous driving, data mining, drone technology, SaaS, clean energy, consumer lending, wealth management, commercial real estate, business assessment, and many more.
• Expanded the client services unit rapidly to 3x the team size, booked revenue, and client roster.
• Developed and carried out training modules, KPIs, and performance evaluation across 50+ direct reports, contractors and sub-specialists to strengthen knowledge base and capabilities, better serving niche industry clients as a result.
• Spearheaded strategy teams and implemented creative solutions, best practices and efficiencies to define approach.
• Client portfolio verticals grew to include machine learning, AI, autonomous driving, data mining, drone technology, SaaS, clean energy, consumer lending, wealth management, commercial real estate, business assessment, and many more.
• Expanded the client services unit rapidly to 3x the team size, booked revenue, and client roster.
• Developed and carried out training modules, KPIs, and performance evaluation across 50+ direct reports, contractors and sub-specialists to strengthen knowledge base and capabilities, better serving niche industry clients as a result.
True Photography
Corporate Strategy & Development
Head of Growth
1/2010 - 1/2017
Worked side by side with founder to bring a face-to-face business model into the digital age far ahead of the industry.
• Developed technology-driven solutions to make the company untouchable from a competitive standpoint.
• Took in-house team from 5 to over 40 plus a proprietary national contractor program of 100+ aligned providers.
• Grew regional company into a Top 3 national studio via marketing, partnership development and client loyalty programs.
• Developed technology-driven solutions to make the company untouchable from a competitive standpoint.
• Took in-house team from 5 to over 40 plus a proprietary national contractor program of 100+ aligned providers.
• Grew regional company into a Top 3 national studio via marketing, partnership development and client loyalty programs.
Saxony Creative Group
Marketing
Partner & Marketing Director
1/2003 - 1/2010
• Led all creative, strategic, and client services initiatives for boutique creative studio specializing in web and advertising.
• Took an early EV head-to-head with Tesla and raised millions in committed pre-orders.
• Took an early EV head-to-head with Tesla and raised millions in committed pre-orders.