Functional Skills
Project Management
Business Development
Machine Learning
Marketing Automation
Website Management
Vendor Management
Customer Relationship Management
Content Strategy
Content Marketing
Marketing Analytics
Leadership Development
Sales and Operations Planning (S&OP)
Communications
Marketing Strategy
Information Security Management
Software Skills
Machine Learning
Google Analytics
Go
WordPress
Sector Experience
Business Services
Consumer Goods
Financial Services
Media & Entertainment
Social & Public Sector
Experience
Freelancer/Contractor
Marketing
Remote Marketing Project Manager | Marketing Consultant
1/2009 - 11/2024
Worked via Upwork.com, through agencies, and self-sourced projects. Contracts & projects have included:
• Served as Marketing Manager for a financial services firm serving federal government employees.
• Served as Content Manager for a successful digital marketing/SEO agency in Tampa, FL.
• Served as Program Manager, Adobe Document Cloud B2B Go to Market Team.
• Performed print production management for a well-known IT and management training firm.
• Served as Virtual Project Assistant to a London, UK-based digital marketing agency.
• Performed marketing project management for a Washington, DC-based visual information design agency.
• Performed website rewrite and digital content creation for multiple practices within a large health system.
• Served as Marketing Concierge for a Toronto, CA-based boutique branding/marketing firm.
• Served as Marketing Manager for a financial services firm serving federal government employees.
• Served as Content Manager for a successful digital marketing/SEO agency in Tampa, FL.
• Served as Program Manager, Adobe Document Cloud B2B Go to Market Team.
• Performed print production management for a well-known IT and management training firm.
• Served as Virtual Project Assistant to a London, UK-based digital marketing agency.
• Performed marketing project management for a Washington, DC-based visual information design agency.
• Performed website rewrite and digital content creation for multiple practices within a large health system.
• Served as Marketing Concierge for a Toronto, CA-based boutique branding/marketing firm.
First Page Sage, LLC
Marketing
Account Executive - Remote
3/2018 - 10/2018
Served as the face and voice of a successful SEO/thought leadership digital marketing agency. Served as liaison to multiple assigned clients, helping them to understand campaigns, gather insights, answer concerns, and demonstrate campaign progress.
• Ensured clients' FPS campaigns increased leads, conversions, and revenue.
• Proved the value of SEO thought leadership content, utilizing data and analytical skills.
• Stayed abreast of and reported on client's SEO and overall site health, made recommendations, and coordinated needed updates with internal teams.
• Completed monthly and quarterly campaign reports.
• Assisted with onboarding of new clients, including client research, requirements gathering, keyword/MPT/content strategy, development of the editorial calendar, client topic approval, and alignment of internal and external teams.
• Coordinated with editors and writers to produce content based on approved keyword and content strategy.
• Organized and led internal weekly co
• Ensured clients' FPS campaigns increased leads, conversions, and revenue.
• Proved the value of SEO thought leadership content, utilizing data and analytical skills.
• Stayed abreast of and reported on client's SEO and overall site health, made recommendations, and coordinated needed updates with internal teams.
• Completed monthly and quarterly campaign reports.
• Assisted with onboarding of new clients, including client research, requirements gathering, keyword/MPT/content strategy, development of the editorial calendar, client topic approval, and alignment of internal and external teams.
• Coordinated with editors and writers to produce content based on approved keyword and content strategy.
• Organized and led internal weekly co
NATIONAL YOUTH ADVOCATE PROGRAM
Marketing
Marketing Coordinator/Community Resource Coordinator
6/2016 - 3/2018
Utilized traditional and contemporary marketing methods to successfully promote the services of a non-profit agency.
NEMEA Security Services, LLC
Marketing
Marketing Associate
10/2007 - 11/2008
Initiated and managed branding, product positioning, and promotional efforts for an emerging/start-up Saas firm developing solutions for management of enterprise-wide governance, risk, and compliance initiatives.
• Managed traditional print campaigns, website rewrite/redesign, analytics, and SEO initiatives.
• Wrote, edited, and provided creative direction for the website, corporate collateral, video, and market-facing sales tools.
• Researched and recommended appropriate tradeshow opportunities and provided extensive tradeshow management.
• Managed traditional print campaigns, website rewrite/redesign, analytics, and SEO initiatives.
• Wrote, edited, and provided creative direction for the website, corporate collateral, video, and market-facing sales tools.
• Researched and recommended appropriate tradeshow opportunities and provided extensive tradeshow management.
Healthscribe, Inc.
Marketing
Marketing Specialist
6/2001 - 1/2004
Led the promotion of HealthScribe's health information management applications, supporting the Chief Marketing Officer, Director of Business Development, and geographically dispersed sales staff.
• Coordinated a high-profile product launch, including the development of sales/marketing collateral, PR strategy, and events.
• Researched, recommended, and managed advertising/listings in appropriate trade press and buyers' guides.
• Developed compelling marketing copy for sales collateral and provided creative direction for print materials.
• Coordinated corporate logo redesign and developed corporate graphic standards.
• Managed the update, redesign, printing, and distribution of corporate marketing materials.
• Coordinated a high-profile product launch, including the development of sales/marketing collateral, PR strategy, and events.
• Researched, recommended, and managed advertising/listings in appropriate trade press and buyers' guides.
• Developed compelling marketing copy for sales collateral and provided creative direction for print materials.
• Coordinated corporate logo redesign and developed corporate graphic standards.
• Managed the update, redesign, printing, and distribution of corporate marketing materials.
Teleglobe Business Solutions
Marketing
Marketing/Communications Production Coordinator
12/1999 - 10/2000
• Coordinated corporate communications and distribution of sales/marketing collateral to 50+ national sales offices.
• Managed print and direct mail projects, sourced vendors, managed 3 rd party vendor relationships, and bid/award process.
• Managed production of signage, posters, premiums, tradeshow items, and materials supporting new product launches.
• Managed print and direct mail projects, sourced vendors, managed 3 rd party vendor relationships, and bid/award process.
• Managed production of signage, posters, premiums, tradeshow items, and materials supporting new product launches.