Create a marketing and messaging strategy, refine ideal customer profile and buying group roles, improve internal processes to bring Marketing closer to the business and widen/accelerate the sales funnel.

Oversee strategy for company and its clients, focused on solving revenue challenges with improved marketing strategies. Clients include Aquant AI & IQVIA.

• Turn Marketing into a growth engine: refine ideal customer profiles, messaging, channel strategies, and internal processes to widen and accelerate the sales funnel and improve win-rate.

Oversaw Marketing & GTM strategy to grow video, OTT, gaming, in-app, and creator advertising solutions. Clients include WPP, Dentsu, Disney, Hugo Boss, NFL, Visa, Hasbro, Target, Gap, and adidas.

• Crafted insights- and product analytics-led messaging, scaled via Marketing and Sales materials to deliver +265% engagement and grow multi-product adoption +15% and marketing-influenced revenue +59%.

• Expanded TAM to include Gen Z, with updated value propositions, insights, 5 new products (across Fortnite, TikTok, Twitch, and YouTube), and Sales training to drive $20 million in incremental revenue.

• Improved stakeholder communication and alignment across Leadership, Sales, Product, and Legal teams delivering 3x marketing outputs and increased adoption in 100% of strategic accounts.

Led the Product and Marketing strategy; ensured product-market fit and customer-centric focus. Clients include Zee5, Olympic Channel, FC Barcelona, UrbanOne, and ProSieben.Sat1.

• Oversaw product management to facilitate sales, remove friction, and improve monetization opportunities (FAST, AVOD, PPV, etc.) for mobile and CTV app creation.

• Built lead generation processes (digital marketing, partner marketing, paid social, events, PR, and SEM), adding 3k target accounts to our pipeline, 2x-ing MQAs, and +33% qualified demo requests.

• Improved all levels of Marketing/Sales funnel and refined ideal customer profile to reduce sales cycle by 33%, source/influence 82% of deals, and grow average deal size.

Launched US market; devised Marketing and Sales enablement plans to drive 13x revenue in 5 years. Clients include P&G, Unilever, Kellogg's, Mars, Hyundai, AB InBev, Omnicom, and GroupM.

• Managed go-to-market strategy; started as IC and built a cross-functional team; owned customer acquisition programs, content, demand gen, and Sales collateral; improved deal close rate by 30%.

• Created reports and collateral to educate the industry about the category, and how Unruly's solutions fit into clients' existing strategies; led client insights workshops; joined Sales calls.

• Owned the launch the world's first Future Video Lab and the Unruly Video Sharing Awards which created 500+ opportunities with Fortune 500 brands and their agencies.

Extended global entertainment brands into physical and digital retail outlets. Devised release, channel, and D2C marketing strategies for 100+ releases annually. Clients include A+E, MLB, MLS, NASCAR, and BBC.

• Managed agency's largest label (A+E Home Entertainment) and fastest-growing (Scholastic), outpacing the industry by 20% to 48%.

• Developed and implemented strategic plans to launch A+E networks on digital and streaming platforms (e.g. iTunes, Netflix, PlayStation, Xbox).

• Launched partner-marketing program with HISTORY, iTunes, and Barnes & Noble delivering 500 million+ incremental brand impressions, #1 cable TV non-sports premiere, and 420% YOY revenue growth. Expanded program to Amazon and Target, driving 170% YOY sell-through.

• Supported 5 sellers; created collateral with syndicated research; designed market research reports.