User Behavior & Journey Optimization :
▪ Mapped and optimized customer journeys, leading to a 25% increase in MAUs, by identifying friction points and
implementing personalized engagement nudges.
▪ Increased first-month activation by 27% by integrating A/B-tested onboarding experiences, refining behavioral segmentation to drive early engagement.
▪ Enhanced merchant partnerships by identifying high-value customer cohorts, driving ₹45 Cr in incremental GMV,
and optimizing loyalty programs for sustained engagement.
Predictive Analytics & Experimentation :
▪ Reduced churn by 22% & increased CLTV by 18% by deploying a ML-powered churn prediction model, leveraging transaction frequency and engagement trends to trigger real-time retention actions.
▪ Reactivated 30% of dormant users by implementing a predictive win-back model, using past spending behavior to personalize re-engagement offers and notifications.

Market Share & Competitive Intelligence :
▪ Tracked diabetes drug market share at the prescriber level using IQVIA Xponent, identifying a 3% market share
gain in high-volume physician segments.
▪ Analyzed patient switching behavior using Optum claims data, refining physician engagement and market
penetration strategies for better brand positioning.
Sales & Channel Performance Optimization
▪ Reduced diabetes drug stockouts by 25% by optimizing distributor allocation based on wholesaler inventory insights
from IQVIA NSP, ensuring improved on-shelf availability.
▪ Optimized salesforce efficiency by targeting high-growth territories using HCP prescribing trends from IQVIA
Xponent and purchase transactions from IQVIA NSP.
Patient Access & Reimbursement Analytics
▪ Increased diabetes drug prescribing by 10% by identifying payer restrictions and formulary gaps using Optum
claims data, supporting more effective market access strategies.

Market Research and Intelligence
▪ Analyzed competitors' earnings split and perform market sizing, informing future investments and solidifying Disney's
competitive stance in the broadcasting industry.
▪ Guided Strategic decision for the launch of Star Kirano, by providing comprehensive insights into the competitive landscape, market tailwinds and customer preferences.
Revenue Analytics
▪ Identified B2B market expansion opportunities worth ~20 CRs through subscriber analytics, market research and strategic partnerships.
▪ Increased Subscription Revenue by INR 2 Cr annually by suggesting changes in content strategy through Cohort Analysis

Market Research
• Benchmarked one of the growing Hungarian Bank's offerings against key domestic competitors, providing actionable recommendations for pricing strategies, product differentiation, and customer acquisition.
• Led market research for the launch of a new product in Hungary, analyzing market potential, customer needs, and competitor positioning, which resulted in a successful product entry and 18% adoption rate within the first six months.
International stint in Hungary Winner,

Territory Planning & Sales Optimization :
▪ Redefined sales territories using AmerisourceBergen pharmacy distribution data, ensuring reps focus on high-demand areas
and optimize coverage.
▪ Identified underperforming regions by analyzing pharmacy-level order trends, enabling better resource allocation and
targeted expansion.
Incentive Compensation :
▪ Optimized sales incentives by analysing Truven Health (IBM Watson) claims data, ensuring payouts align with actual
prescription fulfilment and patient adherence