Directed go-to-market strategy and operations for healthcare intelligence and data commercialization, engaging with clients, KOLs and managing strategic supplier relationships. Managed USD 8-digit P&L, sales engagement and supplier relations. Led cross-functional teams to deliver analytics-driven solutions aligned with market and policy needs.
• Delivered post-M&A commercial integration, driving revenue synergies and streamlining offerings
• Delivered on plan by renegotiating legacy supplier contracts, delivering 23% savings and creation of go-to market tools to counter new (free) competition
• Developed and executed a client retention strategy at the GM level during a major data loss incident, creating a market environment that compelled the supplier to renegotiate

Led cross-functional pursuit teams to close large-scale healthcare transformation deals worth USD 8-digit revenue across EMEA, focusing on hospital digitalization, managed services and outcome-based delivery. Developed pursuit processes, delivered trainings, and created scalable business models to drive growth and improve win rates, working closely with sales team, distributors and hospitals.
• Structured scalable models such as device rental and consumable discount programs tied to volume commitments
• Directed pursuit of digital health programs including Malaffi and Prime Health in the UAE
• Improved time-to-market by implementing a standardized pursuit framework across the region
• Built senior stakeholder alignment for complex contract negotiations, shortening time-to-deal

Led commercial strategy and execution across 19 countries, transforming Philips' regional offerings from hardware to value-based health solutions collaborating with field sales, financing partners, distributors and buyers. Managed USD 9-digit funnel of high-value public and private projects and complex funding models.
• Led market development for World Bank–funded infrastructure in CEE, improved win rate from 7% to 42% through strategic advocacy and network building
• Enabled structured financing with multi-laterals, ECAs, and commercial banks to support national health programs

Managed full P&L for a commoditized business unit generating USD 7-digit revenue. Led sales, distribution, and transformation during M&A integration across regional operations.
• Grew market share by 10% while sustaining profitability during operational consolidation
• Led 4 regional managers and 18 distribution centers, including service and supply chain functions
• Built new go-to-market model post-M&A, boosting margins and expanding market reach

Led omni-channel sales division with USD 6-digit turnover. Managed dealer relationship and directed expansion of client base - shifted revenue toward recurring models through targeted engagement.
• Increased recurring revenue from 10% to 40% of total sales
• Built and coached a 10-person field team, enhancing consultative sales and customer retention

Account Executive for SME segment, responsible for new acquisition as well as retention up-sell and cross-sell.