REDDIT
• Examine Reddit's HubSpot Instance, identifying, recommending, and implementing changes to the instance to improve data flow and operational eficiency.
• Examine ETL and other data processes documenting and reporting on errors.
• Analyze and ensure quality assurance of workflows, landing pages, reports, and all outgoing campaigns.
• Audit and manage the contact database to ensure overall database health.
• Examine, document, and address errors between HubSpot and Salesforce integration. VIRTANA
• Audit and documented marketing processes regarding data flow between Sales and Marketing Teams concerning interactions with Marketo and Salesforce Instances.
• Rearchitect the organization's Marketo Instance to address various suboptimal components including poor deliverability, programs operating inefectively, and low engagement metrics.
• Analyze, initiate, document, and report on modifications toward improving the sales funnel and lead conversion.
• Implement a lead scoring

• Launch and Implement CRM System [Iterable] and develop multichannel functionality
• Develop omni-channel strategy focused on increasing conversion behavior
• Lead, build, and execute all outgoing omni-channel communications
• Coordinate with Product, Data, and Engineering teams to integrate SDK and API's
• Collaberate with Data Science team to develop dashboards and data practices

ACHIEVEMENTS: Improved open rates by +250%, clicks-to-open rates by 200%, and reduced list churn by +100% managing a list of +2 million global contacts. Developed contact insights by analyzing user behavior and CRM tools to develop lead scoring models, automated email programs, and lifecycle staging. Also redeveloped all marketing communications, landing pages, and email templates to adhere to brand guidelines and responsive design best practices through the implementation of Foundation code base.
• Lead, design, and develop TuneCore's email marketing strategy, while improving the company's overall multimedia/email brand, database management, and customer engagement.
• Capture, synthesize and distill actionable insights through the use of data analysis and progressive iteration to build and distribute timely and on brand messaging.
• Develop and lead the strategic planning of email content, while also driving the development and execution of email marketing practices and programs.

ACHIEVEMENTS: Storyboard, animated, and produced weekly video series and newsletter for two years and over 100 videos that increased open rates by 50% and engagement time by more than 2 minutes. Designed the two most downloaded reports to date achieving more than 1000 downloads each. Also delivered more than 150 pieces of marketing collateral for sales use, redeveloped brand guidelines across the company's multimedia channels, and created RFPs for Forbes 500 clients.
• Ensure brand consistency in the creation of web, print, and multimedia collateral.
• Manage and mentor design team in execution of visual, web, interactive, motion and print collateral.
• Develop and code email templates and landing pages for use in marketing campaigns.
• Create and implement workflows, wireframes, and prototypes for various web properties.
• Execute on the creation of design framework, component library, and foundation of video standards.