Functional Skills
Communications
Brand Strategy
Data Visualization / Reports
Interaction Design
Product Marketing
Product Launch
Promotional Strategy
Sales Enablement
User-Interface Design (UI)
Visual Design
User Experience Design (UX)
Software Skills
Adobe Creative Cloud
Microsoft Office
Figma
Sector Experience
Automotive
Business Services
Healthcare
Industrials
Life Sciences & Pharma
Experience
Terumo Blood and Cell Technologies
Design
Senior Creative
2/2011 - 5/2021
A healthcare device manufacturer with 6,000+ employees, operations in 120 countries and annual revenue $1B+.
Key Responsibilities:
• Drove brand design strategy, concepts and deliverables in support of business objectives, carrying vision across media channels, business segments, products and regions.
• Established and drove consistent presence of brand standards across marketing, sales support, corporate and internal communications.
• Provided creative direction as part of a global communications team, directing and coaching junior team members and third parties locally and abroad.
• Engaged stakeholders at all levels, internal, external, sales, product and executive, built understanding and alignment, maintained collaborative dialogue.
Key Responsibilities:
• Drove brand design strategy, concepts and deliverables in support of business objectives, carrying vision across media channels, business segments, products and regions.
• Established and drove consistent presence of brand standards across marketing, sales support, corporate and internal communications.
• Provided creative direction as part of a global communications team, directing and coaching junior team members and third parties locally and abroad.
• Engaged stakeholders at all levels, internal, external, sales, product and executive, built understanding and alignment, maintained collaborative dialogue.
Various
Design
Agency and Independent Creative
6/2001 - 2/2011
High-impact creative thought across business segments and business sizes. From a major air carrier to the
local bike shop, annual revenues ranging in size from $28 billion to single digits. Agencies ranging in size
from 700 employees to sole proprietorship.
Selected clients:
McDonald’s • American Airlines • Subaru • Bell Helicopter • Texas Instruments • Adams Golf • Denver
Tourism Board • Whitewave Foods • Bally’s Hotel & Casino/Flamingo • Dallas Area Rapid Transit •
Bimbo Bakeries/Mrs. Baird’s Bread/Tia Rosa • Fiserv • Charter Communications • Trek retailers •
University of Colorado, Leeds School of Business • Leukemia & Lymphoma Society • United Way
local bike shop, annual revenues ranging in size from $28 billion to single digits. Agencies ranging in size
from 700 employees to sole proprietorship.
Selected clients:
McDonald’s • American Airlines • Subaru • Bell Helicopter • Texas Instruments • Adams Golf • Denver
Tourism Board • Whitewave Foods • Bally’s Hotel & Casino/Flamingo • Dallas Area Rapid Transit •
Bimbo Bakeries/Mrs. Baird’s Bread/Tia Rosa • Fiserv • Charter Communications • Trek retailers •
University of Colorado, Leeds School of Business • Leukemia & Lymphoma Society • United Way