• Reporting to the CEO, built-out, standardized and led all financial modeling and planning, including strategic planning, budgeting, forecasting, operational reviews, and flux analyses to effectively scale and support revenue growth from $32M to $48M and EBITDA loss improvement from -30% to -8%.
• Overhauled advertising and revenue strategy to reduce EBITDA loss 80% via trimming aggregate CACs 25% by optimizing ad spend for bottom-line performance using scenario analysis to extend cash runway and
complete sale.
• Successfully right-sized merchandise production schedule to maintain optimal weeks on hand and align with updated revenue forecast by canceling $1.2M and deferring $750K of POs by an average of 2 months.
• Spearheaded order fulfillment transition from international air freight to domestic shipping that realized 4.0% increase in contribution margin and $500K/year improvement of net income.

• Completed due diligence and negotiated terms of a $13M venture debt facility to be more favorable to Betabrand's revenue strategy.
• Enhanced contribution margin reporting accuracy 10.0% by automating AP procedures, and subsequently reforecast income statement, cash burn rate, and runway to align with accurate margins.
• Procured audit services, supervised audit process, and ensured compliance with ASC 350, ASC 606, ASC 718, and ASC 842.

• Modeled CAC, LTV, revenue, and cash flow in a comprehensive financial model to develop strategic plan and catalyze fundraising.

• Owned the change management process of financial operations for $150M of G&A OpEx and $5M of CapEx post-separation from PayPal, optimizing accounting processes and ensuring business unit compliance with
increasingly rigorous FP&A and controllership standards.
• Saved $5M of OPEX to meet budget targets by leading planning for G&A orgs and supporting stakeholders in
aligning operations with leadership's financial goals, including adjustments to project scale and timing.

• Built initiative performance budget, attributed successful A/B tests to country and domain goals, and partnered with global FP&A team to measure impact of site changes to revenue.
• Guided leadership on product strategy based on analysis of Buyer Experience initiative experimentation portfolio performance from landing page to checkout.

• Built the strategic case for business development executives to increase investment in a subsidiary with a potential growth rate and margins 100% higher than core business, based on competitive intelligence and market mapping.

• Developed international sales operations strategy through research and analysis of the cross-border expansion trends of four distinct customer segments.

• Managed a $5 million circular economy supply chain by coordinating network of suppliers and strategic transportation partners, analyzing contribution margins for each sale, and overseeing international customs compliance.

• Increased sales leads 150% by restructuring information architecture, designing content, wireframing, and writing HTML & CSS for sales website to improve customer journey from landing page to lead qualification.

• Analyzed web traffic with Google Analytics and optimized website to further increase traffic by more than 5% from each of two high-volume traffic sources.