Led US Fabric Finishers portfolio (~$400MM in sales) with ownership of brand P&L, portfolio development, new product commercialization, and media/creative development. Managed 1 direct and 3 indirect reports; mentored 1ABM.
• Created Snuggle brand equity campaign, receiving highest in-market test scores of all Henkel Laundry & Home Care brands and any past Snuggle campaign in 5 years. Briefed, shot, and shipped TVC in 5 months.
• Drafted, presented, and successfully secured incremental distribution of Purex Crystals in top Grocery customers.
• Collaborated with Innovation team, developing insights-based, long-term pipeline, as well as influencing product direction.

Oversaw commercial growth of $325MM POS Snuggle US business. Supervised 2 Associate Brand Managers and 1 intern.
• Owned long-range planning process, identifying strategic 3-year growth execution framework as well as creating top line sales projections over 5-year horizon. Presented and aligned to strategic plan with Senior Vice President, US Marketing and Vice President, International Marketing.
• Directed creative development for highest-tested television campaign since Henkel acquisition of Snuggle, helping to stem declines of Exhilarations business that had experienced double-digits decline.
• Chaired Programming for Executive Board of the Henkel Professional Women's Forum, maintaining member engagement by introducing remote events to deliver personal and professional growth while offices were closed during the pandemic.

Headed Skintimate business, as well as Quatro for Women and Silk Touch-Up Disposables business, totaling $100MM+ in Sales. Held accountability for 2 direct reports - Assistant and Associate Brand Manager.
• Relaunched Skintimate, extending brand into new product categories and driving relevance with Gen
● consumers. Provided direct input on key decisions such as brand voice, packaging formats, visual identity, fragrances, and formulas.
• Initiated conversion of proliferated Disposables brands into harmonized Skintimate Disposables, encompassing marketing plans, pricing, and distribution strategy. Strategic realignment expected to realize $15MM FY incremental sales.

Crafted and executed commercialization strategy for Hydro, Hydro Silk, Quatro, and Quatro You businesses with sales totaling $75MM. Directed P&L management and owned the segment's holistic strategy, from price, to innovation, to promotions, and to channel/retailer. Supervised Associate Brand Manager.
• Owned Women's Disposables key issue development, accelerating pre-strategic planning process and influencing 3-year business / portfolio plans.

Shepherded cross-functional team for all major new product launches for global Banana Boat brand with $25MM expected Gross Sales. Served as primary point of contact for Australia market (where the brand maintained share leadership and navigated a stringent regulatory environment.)
• Conducted packaging audit and initiated full graphic redesign to harmonize the visual identity and deliver 5% sales increase.
• Wrote, aligned on, and qualified new product concepts, including Simply Protect, a new global franchise with 2-year SKU launch plan.
• Developed sourcing strategy decision tree for Australian new products, propelling speed to market.

Partnered with Manager to revive heritage tanning brand to transform product into modern beauty / sun protection brand while stabilizing and growing share.
• Pitched, developed content, creative, and messaging strategies, and launched Hawaiian Tropic Instagram channel, garnering nearly 50K followers since inception.
• Executed New Face of Hawaiian Tropic program, including managing New Face selection process, promotional video and advertising shoots, and proactively developing post-contest contract with winner. Program positively influenced consumer brand perception.
• Maintained Brand ship share, tracking shipments, consumption, and inventory levels, shaping production decisions.

Contributed to growth and reinvention of $200MM+ Almay brand to improve consumer relevance and win share vs. Neutrogena.
 Launched Color + Care Liquid Lip balm, Almay’s first Lip launch in 4 years, which provided 100% incrementality to the brand.

Managed innovation development and commercialization for Face segment to support growth of overall Almay brand.
 Executed new product development for $85MM Almay Face, including products introduced under accelerated timing by liaising with cross-functional team members across Product Development, R&D, Packaging, Procurement, and Operations.